With an abundance of niche and mainstream beverages competing for share in today’s dynamic drinks market, not to mention a crowded foodservice and grocery retail world, having a good understanding of how trends influence consumer needs and wants is invaluable. But trend information comes from so many directions, and is sometimes a small insight devoid of truly usable context. So how can you determine which trends to follow and which to leave behind? And how do you translate today’s hot trend into something useful — and sustainable — for your business?
The answers to these questions will be provided at BevNET live in Manhattan, when Kara Nielsen, a professional trend tracker and analyst for strategic product development firm CCD Innovation, presents The Art of Trend Mapping. Using her firm’s proprietary methodology for plotting and tracking food and beverage trends across the busy foodservice and retail landscape, Ms. Nielsen will provide a snapshot of the current beverage trends she is tracking, as well as introduce entrepreneurs to the basics of culinary trend movement, trend adoption, and how to distinguish fads from trends. This look into the evolution of trends, and the ways that they can intersect with beverage brand life cycles, will provide BevNET Live attendees with a new way of thinking about how they can make their products and ideas more relevant to consumers, retailers, and the business of food and beverage.
About Kara Nielsen
Kara Nielsen is Trendologist at CCD Innovation (formerly Center for Culinary Development) where she researches and analyses food and beverage trends for CPG and foodservice product development clients. She oversees the production of CCD’s bimonthly Culinary Trend Mapping Report co-published by Packaged Facts, leads trend tours around the country, and gives trend presentations for clients and at conferences and trade shows. Ms. Nielsen holds a Master’s in Liberal Arts in Gastronomy from Boston University, a Bachelor’s degree in French Studies from Northwestern University and several certificates from the Wine and Spirits Education Trust based in the UK. In the past, she has managed educational programs at Copia: The American Center for Wine, Food & the Arts in the Napa Valley and at Boston University’s Lifelong Learning food and wine program. She was also a pastry chef in the last millennium in Bay Area restaurants.
About BevNET Live
BevNET Live is a two-day forum for beverage entrepreneurs, suppliers, distributors, retailers and investors to gather, speak, exchange ideas through interactive panels and lectures, and enhance their marketing and product development strategies. Attendees can tap the expertise of investment professionals who can help groom them to attract money, business owners with inspiring success stories, and the BevNET.com community, which has spent a decade dedicating itself to careful reporting on the fast-moving beverage industry. More than just a conference, BevNET LIVE includes networking options including the BevNET LIVE Expo, beverage breaks, a cocktail reception and more.