The New Beverage Showdown, which takes place as part of the two-day BevNET Live conference, will be held on June 4 and 5, 2013 at the Metropolitan Pavilion in New York City. The competition gives beverage entrepreneurs an opportunity to show off their business plans and new products and receive immediate feedback from a judging panel. The Showdown is presented by Venturing & Emerging Brands, an operating unit of Coca-Cola North America.
As with the two most recent competitions, the New Beverage Showdown will feature a Semifinal Round on the morning of June 4. Approximately 20 brands will be named “Semifinalists” and will get the chance to present to the judging panel during a “Breakfast Session” that will be held before the official start of BevNET Live programming. All attendees of the conference will be able to watch the presentations.
That panel will then choose the six companies that will move on to compete in the Final Round, to be held on June 5.
The winner of the New Beverage Showdown will receive a check for $5,000 from Venturing and Emerging Brands (VEB), which sponsors the Showdown.
Companies signing up to attend BevNET Live and wishing to present as part of the New Beverage Showdown will be added to the semifinals on a first-come, first-served basis: all attending companies that meet entry qualifications will be able to compete.
The semifinal will begin at a time to be determined on June 4, and will be accompanied by coffee and light breakfast. BevNET Live will begin immediately following the conclusion of the semifinal.
New Beverage Showdown 5: Format & Application Process
Brands wishing to present during the New Beverage Showdown should visit the New Beverage Showdown 5 application for the full rules (including selection criteria) and to apply. Questions about the Showdown can be directed to John Craven.
This year, six brands will be named “Finalists” and will get the chance to present to the judging panel and full BevNET Live audience on Wednesday, June 5, 2013. The Semifinal Round will be held immediately prior to the beginning of BevNET Live on the morning of Tuesday, June 4, 2013. The Semifinal Round is intended to help innovators refine their ability to quickly introduce their products to important potential investors, distributors, and other key connections. More details on the format, including the exact timing of the presentations, will be provided at a later date.
About BevNET Live
BevNET Live is a biannual conference for the US beverage industry, with an emphasis on the entrepreneurial end of the business. It provides presentations from leading beverage executives, in-depth breakout sessions, an expo of supplier and beverage exhibits, and ample networking time. The conference is attended by entrepreneurs, suppliers, distributors, retailers, investors and others who are interested in the cutting edge of the beverage business.
About Venturing and Emerging Brands
Venturing and Emerging Brands (VEB) is a dedicated operating unit of Coca-Cola North America charged with identifying high-potential growth brands in the North American beverage space for investment or ownership by The Coca-Cola Company and exploring potential synergistic relationships with these investments. With direct access to the global resources and industry expertise of The Coca-Cola Company and its system, VEB is uniquely positioned to develop emerging beverage brands of The Coca-Cola Company to their full potential. In addition to the recent acquisition of Honest Tea, VEB currently manages brands such as illy issimo and Cascal, and has an equity investment in Zico Coconut Water.