Program

Monday, June 3, 2013
Beverage School NYC, Click here for agenda
 
 
Tuesday, June 4, 2013
7:30 – 8:00
REGISTRATION AND BREAKFAST

8:00 – 9:30
New Beverage Showdown Semifinal Presentations

9:30 – 9:40
Opening remarks and introduction of the day’s activities. John Craven, Founder and CEO, BevNET; Jeffrey Klineman, Editor-in-Chief, BevNET

9:40 – 10:05
Presentation: Ancient Ingredients, New Products Tyler Gage and Dan MacCombie, Co-founders, Runa

10:05 – 10:25
Presentation: Affordability, Availability, and Acceptability – Making the three A’s work for your brand Darren Marshall, VP of Marketing and Innovation, VEB

10:25 – 10:35
Distributor Talk I: Inside the Natural Marketplace Nat Noone, Founder, Green Shoots Distributing

10:35 – 11:00
Presentation: Failing Up Bob Bloom, Director of Business Development, WILD Flavors

11:00 – 11:30
NETWORKING BREAK

11:30 – 12:00
Presentation: Redefining Reality for Sustainable Profit Growth Michael Zacka, CEO, Tetra-Pak North America

12:00 – 12:30
KEYNOTE: AriZona Beverage – Inquiries about Innovation and Independence Don Vultaggio, Chairman, AriZona Beverage

12:30 – 1:30
LUNCH AND EXPO

1:30 – 3:30
EXPO

3:30 – 3:40
Distributor Talk II: Up and Down the Street in Manhattan Lou Ferraro, President, Preferred Beverage Distributors

3:40 – 4:00
Panel: The Momentum Moment – Brands on the Move Ben Weiss, Founder, BAI; Jeff Church, CEO, SUJA; Chris Campbell, CEO, Chameleon Cold Brew

4:00 – 4:30
Presentation: Inside High Pressure Processing Joyce Longfield, CEO, JL Nutrition and Food

4:30 – 5:00
New Beverage Showdown Judging and Finalists Announced

5:00 – 7:00
COCKTAILS AND NETWORKING
 
 
Wednesday, June 5, 2013
8:00 – 9:00
REGISTRATION AND BREAKFAST

9:00 – 9:05
Opening remarks and introduction of the day’s activities. John Craven, Founder and CEO, BevNET

9:05 – 9:30
Case Study: Zola and Brand Identity Chris Cuvelier, CEO, Zola Fruits of the World

9:30 – 10:00
Retailer Presentation: Building Brands in Kroger Mary Ellen Adcock, VP of Natural Foods, Kroger

10:00 – 10:25
Panel: Reaching Your Core Consumer Vanessa Walker, Sr. Director Strategic Brand Management, National Beverage Corp.; Greg Fleishman, Chief Marketing Officer, Sambazon; Olivier Sonnois, CEO, Brands Within Reach

10:25 – 10:35
Distributor Talk III: National Accounts Pat Bolden, Co-founder, L.A. Libations

10:35 – 11:00
NETWORKING BREAK

11:00 – 11:35
New Beverage Showdown Final Presentations Part 1

11:35 – 12:00
Case Study: Kevita’s Conventional Crossover Bill Moses, CEO, Kevita

12:00 – 12:30
Investor Presentation: The Value-Added Minority Investor Josh Goldin and Trevor Nelson, Managing Directors, Alliance Consumer Growth Fund

12:30 – 1:30
LUNCH

1:30 – 1:45
Distributor Talk IV: The Regional Independent Gerry Martin, VP Marketing & Immediate Consumption Sales, Polar Corp.

1:45 – 2:10
Retailer Presentation: Growing with Fresh Direct Kelly Marlowe, Grocery Category Merchant, Fresh Direct

2:10 – 2:45
New Beverage Showdown Final Presentations Part 2

2:45 – 3:30
Finance Presentation: Avoiding the 10 Percent Valuation Haircut Brette Simon, Partner, Bryan Cave LLP

3:30 – 4:00
NETWORKING BREAK

4:00 – 4:30
Panel: Building Winning Entrepreneurial Cultures Mike Kirban, CEO, Vita Coco; Greg Fleishman, EVP Marketing, Sambazon; Pete Lescoe, Founder, Food Should Taste Good; Amy Taylor, VP/GM, Red Bull

4:30 – 5:00
New Beverage Showdown Judging and Awards