Execs from New Leaf Tea and Function Drinks Added
October 14, 2010 by BevNET.com Staff
BevNET.com is pleased to announce that Eric Skae, the CEO of New Leaf Tea, and Dayton Miller, the president of Function Drinks, will be participating in a unique entrepreneurs’ panel during the upcoming BevNET Live event in Santa Monica.
The panel, called “Survivor,” will involve a frank discussion of the kinds of obstacles that a growing beverage company must overcome to gain funding, distribution, marketing advantages, and finally, consumer acceptance. Skae is a dogged veteran of the beverage industry who has built New Leaf into a fast-growing company that is gaining distribution and popularity through its natural formulation and emphasis on taste. He has taken New Leaf public and applied a variety of cash-smart techniques to grow the company “on the cheap.” Miller is a young Harvard-educated M.B.A. who has taken the helm of a unique beverage company whose products’ functionality are derived from medical insights provided by the company’s founder, Dr. Alex Hughes. While Function had a nationwide rollout a few years ago, the brand may have grown too quickly — it is a testament to the willingness of its leadership to do what it takes to survive that the brand appears to have found its footing and appears poised for a comeback. These two entrepreneurs will take part in a lively discussion to share the wisdom that the struggle for success has given them.