Seth Goldman to Discuss Entrepreneurial Growth Strategies at BevNET Live Winter 10 in Santa Monica
September 13, 2010 by BevNET.com Staff
Honest Tea Co-Founder and “Tea-EO” Seth Goldman will speak at this winter’s BevNET Live event scheduled for Dec. 6 and 7 in Santa Monica, Calif. Goldman, who started the company in 1998 with partner (and Yale School of Management Professor) Barry Nalebuff, has become symbolic of the “next generation” of beverage executives who are interested in maintaining social and nutritional priorities – in addition to great tasting drinks — as part of their brand DNA.
Goldman reached a deal with the Coca-Cola Co.’s Venturing and Emerging Brands (VEB) Unit to sell 40 percent of Honest Tea, with an option for Coke to eventually purchase the rest. He nevertheless remains a fierce advocate of independent operation on the part of entrepreneurial beverage companies and will be offering advice on maintaining that independence in a speech called “Build Out, Sell Out, or Flame Out: Finding the Best Growth Strategy.”
More speaker announcements will follow in the near future as BevNET Live’s Winter 2010 event details become available.
About BevNET Live: With the help of carefully-chosen speakers and experts, BevNET Live offers presentations, panels and discussions that feature up-to-the-minute analysis of retail categories, investment prospects and distribution strategies, as well as case studies in how successful brands are solving the problems of growth in a competitive environment. Complementing the outstanding content, the networking and beverage sampling opportunities afforded by BevNET Live create an unmatched environment for information exchange and community building in the entrepreneurial and innovative beverage arena.
About Honest Tea: Honest Tea is the nation’s top-selling organic bottled tea company with a mission to make great-tasting, truly healthy organic beverages sweetened with less sugar and fewer calories than most bottled beverages. Honest Tea’s product lines include: Honest Tea ready-to-drink bottled teas in glass and PET #1 bottles, Honest Ade organic thirst quenchers and Honest Kids drink pouches. In the past year the company launched Honest Mate, bottled yerba mate drinks, and Honest Kombucha, a line of fermented tea drinks. All varieties are USDA-certified organic and most teas are Fair Trade Certified™. Since Honest Tea was founded in Bethesda, Maryland in 1998, the company has sustained an annual compound growth rate of more than 60%. Honest Tea has been continuously recognized for its impressive growth and mission-driven business practices. In addition to being named one of The Better World Shopping Guide’s “Ten Best Companies on the Planet based on their overall social and environmental record,” Honest Tea was recently ranked by The Huffington Post as one of the leading “8 Revolutionary Socially Responsible Companies,” and received Greenopia.com’s coveted 4-Leaf Rating as “the greenest beverage company” for the second year in a row.