Latest News from BevNET Live Winter 2011

Beverage Incubators Heat Up BevNET Live

Beverage investment no longer comes from big companies or elite venture capital funds. In recent years, beverage entrepreneurs have found an increasingly varied set of “Beverage Incubators” – groups that straddle the roles of consultant, investor and broker while connecting brands with creative help and distribution advice. From launching their own proprietary brands to helping provide regional brands with the financial wherewithal to reach the next level, these entities mix capital and experience with an array of strategic philosophies, and they have become a viable short- and medium-term…

New Beverage Showdown Returns to BevNET Live in Santa Monica December 6

The New Beverage Showdown 2, an exciting new showcase for new beverage companies, is returning at this winter’s BevNET Live in Santa Monica, CA. It will offer six new beverage brands the opportunity to win cash, exposure, and advice as part of the challenge to be chosen as the most promising new brand of the competition. It is sponsored by Venturing & Emerging Brands (VEB), a business unit of Coca-Cola North America. Read the full article to find out more — and to apply to take part in the New Beverage Showdown.

BevNET Live Adds Case Study on Sweet Leaf Tea

When you’re building an authentic, entrepreneurial beverage brand, there are two key financial issues: raising the right amount of money, and spending it properly. Using Sweet Leaf Tea as the lens – and its founder and former CEO, Clayton Christopher, as well as key investors Michael Farello (Partner, Catteron Partners) and William Pearson (CFO, Nestle Waters North America) as the guides – BevNET Live attendees will have the opportunity to hear, and discuss, how that happened for one beverage company.

Visual Firepower: BevNET Live Features Brand Designers Behind Monster, Fuze, Langers Juices

BevNET is pleased to announce that it has added a trio of branding experts to foster discussion on the visual design of authentic brands during the BevNET Live event in Santa Monica. The discussion will take place on Monday, Dec. 5. With industry bona fides that include the brand conception and visual design of entrepreneurial and innovative brands like Fuze and NOS, Monster and GNC Beverages, Langer’s Juice and Crystal Light, BevNET Live’s design panelists bring years of applied experience to the conference.

Learn The Elements of Field Marketing at BevNET Live Winter 11

For upstart beverage brands, a field marketing “win” is the experience of having a potential consumer taste a product and enjoy it enough to buy it. But few brands approach the field with a full sense of how to achieve the most dynamic results with limited marketing resources. That’s why BevNET Live is featuring an exciting presentation from Julie Suntrup -SVP Agency Marketing + Business Development at Switch, a St. Louis-based experiential marketing agency working to “move our clients’ brands out of the consideration set and into trial, purchase, enjoyment and ultimately, advocacy.” Their lengthy list of clients includesvitaminwater, Muscle Milk, 5-Hour Energy, PowerAde, NOS, Fuze, Coca-Cola, and Anheuser-Busch InBev.