Kombucha has been one of the fastest-growing beverage categories in recent years – and, for good or ill, one of the most attention-getting, as well.
But there are many unanswered questions about the category – what is the overall mainstream potential for the brand?…
BevNET is pleased to announce that it has added a trio of branding experts to foster discussion on the visual design of authentic brands during the BevNET Live event in Santa Monica. The discussion will take place on Monday, Dec. 5. With industry bona fides that include the brand conception and visual design of entrepreneurial and innovative brands like Fuze and NOS, Monster and GNC Beverages, Langer’s Juice and Crystal Light, BevNET Live’s design panelists bring years of applied experience to the conference.Read the full article »Comment Count
BevNET is pleased to announce the addition of a pair of leading industry voices to its roster of speakers and panelists for the Dec. 5 and 6 BevNET Live in Santa Monica.
Michael Burgmaier, an investment banker and Managing Director with Silverwood Partners, will again be participating in the event, providing an overview of the current investment environment for entrepreneurial beverage companies, as well as a look at the kinds of financial information that marketers can compile in order to successfully raise capital from investors.…
From vitaminwater to coconut waters, Natural and Specialty Retailers are often the most important first step when it comes to helping debut and grow new beverage brands.
That’s why BevNET is proud to announce that we have added three very important speakers who have key perspectives on working within that channel, and in growing out of it.
Rick Moller, the Vice President of Supplier Development for United Natural Foods (UNFI), will join the conference to speak on the ways that new brands can work with this highly influential wholesaler. Moller, who has spent the past 35 years in natural food…
Beverage investment no longer comes from big companies or elite venture capital funds. In recent years, beverage entrepreneurs have found an increasingly varied set of “Beverage Incubators” – groups that straddle the roles of consultant, investor and broker while connecting brands with creative help and distribution advice. From launching their own proprietary brands to helping provide regional brands with the financial wherewithal to reach the next level, these entities mix capital and experience with an array of strategic philosophies, and they have become a viable short- and medium-term…Read the full article »Comment Count
Beverage entrepreneurs, Todd Woloson knows your struggles. And lately, he’s also looked at your books.
Five years after the sale of IZZE to PepsiCo, the brand’s co-founder and former CEO Todd Woloson sits at the other side of the table, working as a managing director at Greenmont Capital Partners in Boulder, Colorado – a place where the flow of deals frequently involves the beverage world.…
The New Beverage Showdown 2, an exciting new showcase for new beverage companies, is returning at this winter’s BevNET Live in Santa Monica, CA. It will offer six new beverage brands the opportunity to win cash, exposure, and advice as part of the challenge to be chosen as the most promising new brand of the competition. It is sponsored by Venturing & Emerging Brands (VEB), a business unit of Coca-Cola North America. Read the full article to find out more — and to apply to take part in the New Beverage Showdown.Read the full article »Comment Count
For upstart beverage brands, a field marketing “win” is the experience of having a potential consumer taste a product and enjoy it enough to buy it. But few brands approach the field with a full sense of how to achieve the most dynamic results with limited marketing resources. That’s why BevNET Live is featuring an exciting presentation from Julie Suntrup -SVP Agency Marketing + Business Development at Switch, a St. Louis-based experiential marketing agency working to “move our clients’ brands out of the consideration set and into trial, purchase, enjoyment and ultimately, advocacy.” Their lengthy list of clients includesvitaminwater, Muscle Milk, 5-Hour Energy, PowerAde, NOS, Fuze, Coca-Cola, and Anheuser-Busch InBev.Read the full article »Comment Count
When you’re building an authentic, entrepreneurial beverage brand, there are two key financial issues: raising the right amount of money, and spending it properly. Using Sweet Leaf Tea as the lens – and its founder and former CEO, Clayton Christopher, as well as key investors Michael Farello (Partner, Catteron Partners) and William Pearson (CFO, Nestle Waters North America) as the guides – BevNET Live attendees will have the opportunity to hear, and discuss, how that happened for one beverage company.Read the full article »Comment Count
Early Registration to BevNET Live is available through September 30, 2011. Not only will this let you lock in your seat (our events always sell out), but you’ll also save up to $300 by registering now. And, based on attendee feedback, we’re pleased to announce that free WiFi will be provided during BevNET Live Winter 11 in all of the conference sessions. Register Now …Read more »Comment Count