BevNET Live: Learn How Red Bull Earned Its Way to the Top; Red Bull North America VP of Marketing to Present
November 16, 2011 by Jeffrey Klineman
BevNET is delighted to announce that Amy Taylor, Vice President of Marketing for Red Bull North America, will be offering thoughts on brand-building from the standpoint of content creation and earned media. Ms. Taylor, who has been with Red Bull for more than 12 years, will present the ways that Red Bull has created compelling content from hundreds of sports and culture events and athlete projects globally for nearly 25 years. From the beginning, Red Bull has filmed, photographed and provided high quality stories for broadcast, print and digital media partners.
In 2007, Red Bull formalized this content production, collection and distribution process and launched its biggest line extension: Red Bull Media House – an Emmy Award-winning global media company headquartered in Salzburg, Austria and with a North American base extended to Santa Monica, Calif. in January 2011. With an original and innovative collection of sports, culture and lifestyle programming, Red Bull content is distributed across film, TV, print, digital, gaming and is optimized for any device. Red Bull Media House generates revenue from its owned media platforms, such as The Red Bulletin magazine (1.2 million circulation in the US), “The Art of FLIGHT,” an epic snow boarding film that debuted as the #1 selling movie on iTunes, and by being one of YouTube’s inaugural Action Sports content producers.
Red Bull earns billions of media impressions a year and has become the 3rd most social brand in the world. Through Red Bull Media House, the brand extends beyond being the #1 energy drink in the world into owning a piece of the media revolution where they can have a direct relationship with fans and extend experiences. Through this presentation, Ms. Taylor will offer attendees at BevNET Live in Santa Monica a perspective on building love for a brand through authentic and compelling story telling.
Ms. Taylor’s presentation will take place on Monday, Dec. 5.
About Amy E. Taylor, Vice President, Marketing, Red Bull North America
As Vice President, Marketing for Red Bull North America (RBNA) based in Santa Monica, Calif., Amy Taylor is responsible for the brand’s overall strategic marketing and positioning in North America, reporting to the CEO and working in partnership with the Global Headquarters in Fuschl, Austria. In her twelfth year at Red Bull, Amy leads brand marketing, sports and culture marketing, digital marketing, communications and the creation and distribution of content under the umbrella of a new endeavor called the Red Bull Media House. She heads up a team in marketing and communications at the US headquarters, and a network of field marketers who are responsible for giving a local face to a global brand. Together, they all support the mission to “give wings to people and ideas.”
Prior to her current role, Amy held several field and HQ positions across sales and marketing at Red Bull. She also logged about a decade in sports marketing, holding positions with the National Basketball Association’s Atlanta Hawks and producing events for the Atlanta Committee for the Olympic Games, among others.
About BevNET Live
Remaining seats are going fast for BevNET Live, the premier event for beverage entrepreneurs and their community. BevNET Live is a two-day forum for beverage entrepreneurs, suppliers, distributors, retailers and investors to gather, speak, exchange ideas through interactive panels and lectures, and enhance their marketing and product development strategies through our Beverage School. Attendees can tap the expertise of investment professionals who can help groom them to attract money, business owners with inspiring success stories, and the BevNET.com community, which has spent a decade dedicating itself to careful reporting on the fast-moving beverage industry.