Take a Deep Dive into Kombucha at BevNET Live
October 28, 2011 by Jeffrey Klineman
Kombucha has been one of the fastest-growing beverage categories in recent years – and, for good or ill, one of the most attention-getting, as well.
But there are many unanswered questions about the category – what is the overall mainstream potential for the brand? How much room is there beyond category leader GT’s Synergy Kombucha? Will the fermentation-related pause in supply permanently hobble the product class? How will it compete with other probiotic and functional products as they emerge? And what kind of taste and stability innovations are on the way?
During an exclusive discussion panel held during the BevNET Live winter event at the Loew’s Santa Monica Beach Hotel, “Kombucha Kamp” journalist Hannah Crum, ‘Bucha CEO Ron Lloyd, and panelists from the retail and distribution side of the beverage business will provide a comprehensive look at this mysterious, fast-moving $300-million-plus beverage category.
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About BevNET Live
BevNET Live will return to the Loew’s Santa Monica Beach Hotel in Santa Monica on Dec. 5 and 6, 2011. Over the course of the two-day event, BevNET Live provides presentations from leading beverage executives, in-depth breakout sessions, a “mini-expo” of supplier and beverage exhibits, and ample networking time. The conference is attended by entrepreneurs, suppliers, distributors, retailers, investors and others who are interested in the cutting edge of the beverage business.