BevNET is delighted to present a talk with Janie Hoffman, the founder and CEO of Mamma Chia, on what happens when a brand and its founder are inextricably linked in the consciousness of the public and of the industry. When you’re an entrepreneur without a huge marketing budget, and you’re aiming to shake up the market, it happens: the founder’s story becomes the key window into the product and its larger meaning. In effect, the founder becomes the brand.
Mr. Spence, the CEO of Zevia, will be speaking on the ways that the brand has managed to stay lean while growing to more than $60 million in retail sales last year, as well as the pattern recognition moment that took place as the company’s message pivoted to focus on a growing marketplace retreat from artificial sweeteners and creating an “easy switch” for existing diet soda consumers.
We’re just one day away from BevNET FBU Boston and excited to announce the addition of a free video stream of the event! Broadcast live from the Artists for Humanity EpiCenter in Boston, the video stream will feature every presentation and panel from the one-day business education and networking event.
NOW is your opportunity to include your brand as part of the “Sampling Bar” at our upcoming BevNET Live Summer ’14 event. The Sampling Bar is a free promotional opportunity that enables you to have samples of your product in an unmanned area designed to showcase new, innovative or successful beverage brands to the over 500 beverage industry professionals, including investors, distributors and retailers, expected to attend BevNET Live.
Early registration for BevNET Live Summer 14, our flagship semiannual event for the beverage industry, expires today! Don’t delay. Register now and take advantage of early registration pricing.
Early registration for BevNET Live Summer 14, our flagship semiannual event for the beverage industry, expires on April 1. With only one week remaining to take advantage of this, now is a great time to register.