In nearly every class of trade, it's the two-step burden for emerging brands: establishing that there's a relevant argument for a retailer to make space for a certain category, and then pivoting to move from growing the category to emphasizing your own brand.
Have you launched or extended a beverage brand in the past year? Take advantage of a one-of-a-kind opportunity to showcase your products to nearly 600 beverage industry professionals -- including investors, distributors and retailers -- as part of the “Sampling Bar” at our upcoming BevNET Live Winter ’14 event.
New Beverage Showdown, BevNET’s signature beverage brand competition, will return for an eighth edition, joining the agenda at the upcoming BevNET Live Winter ’14 conference. The contest is expected to offer perhaps the most talented line-up of entrepreneurs and promising brands since its debut in 2011. Think you’re brand has a shot to win it all? Now’s your chance to find out!
Bai's CEO, Ben Weiss, has made it clear -- his stated goal is for Bai to become the next big, iconic brand. So what's next?
Duane Primozich, Executive Vice President at Boulder Brands, is also one of three managing partners of the Boulder Brands Investment Group (BIG). He will offer a discussion of Boulder Brands' venture capital strategy, particularly with regard to beverage, as well as his overall views on the state of the beverage market and the natural foods industry.
BevNET will present the next edition of its Food and Beverage University (FBU) in Los Angeles on Sept. 11. The one-day business education and networking event will take place at the Skirball Cultural Center.