BevNET Live Winter 2013

December 9 & 10, 2013

Santa Monica, CA


Agenda for BevNET Live Winter 2013

Last updated: December 6, 2013. All events take place at the Loews Santa Monica Beach Hotel. Lineup subject to change.

1:00PM – 5:00PMBevNET "Beverage School" – Featuring lessons from a variety of experts, Beverage School is designed to be an onramp to the beverage industry. Sponsored by Sovereign Flavors.
(Important note: Additional registration required; LIMITED SEATING)

Agenda and Registration »

2:00PM – 5:00PMINVITE ONLY Business Model Generation Workshop – (with drinks and dinner to follow) Presented by Gregory Bernarda, co-author of the Business-Model Generation sequel. Sponsored by Tetra Pak
7:00AM – 8:00AM Registration & Breakfast
8:00AM – 9:30AMNew Beverage Showdown 6 Semifinals presented by VEB – Twenty brands pitch their brand to an expert panel of judges (and the audience).
9:30AM – 10:00AMBeverage Break & Networking + Sample Bar
10:00AM – 10:05AMWelcome / Intro
10:05AM – 10:30AMPresentation: A Year in the Trenches: Lessons Learned by Suja CEO Jeff Church
10:30AM – 10:50AMRetailer Profile – Introducing Lifetime Fitness by Beatrice Foster, Senior Retail Category Manager, Life Time Fitness, Inc.
10:50AM – 11:10AM Distributor Profile — M.E. Fox Distributing by Terence Fox, President, M.E. Fox Distributing
11:10AM – 11:30AMLegal Update – HPP Concerns, and Civil Suits by Justin Prochnow, Partner, Greenberg Traurig LLP
11:30AM – 11:50AMInvestor Presentation: The Early Investment/Co-Creation Dichotomy by Andrew Black, Founder/CEO, Brandproject
11:50AM – 12:20PMPresentation/Discussion: The $7 Billion Prize — As CSDs Decline, Who Gets to Grow? with Neil Kimberley, Founder, Foods, Fluids and Beyond Panelists: Bonnie Herzog, Managing Director, Wells Fargo Bank; Greg Steltenpohl, CEO, Califia Farms
12:20AM – 12:30PMNew Beverage Showdown Finalist Announcements
12:30PM – 12:45PMPresentation: BevNET’s Best of 2013 Awards – BevNET’s annual industry awards.
12:45PM – 2:00PMLunch & Networking
2:00PM – 2:40PMBreakout Sessions Round 1
Attendees choose from a selection of the following breakout sessions:

  • Building a Scalable Sales Force (Mark Zettle, Voss) – Palisades CD
  • From Entrepreneur to Exit (Mike Burgmaier, Silverwood Partners) – Catalina
  • Deploying Vegetables (Anne Vlahos, Vegetable Juices; 1-2 other panelists) – Venice
  • Effective Research & Development (Jonathan Gordon, Glasgow Consulting Group) – Palisades AB
2:50PM – 3:30PMBreakout Sessions Round 2
Attendees choose from a selection of the following breakout sessions:

  • Operations and Contract Manufacturing — A Love Story (Darold Sauber, DFA; Michael Fougere, MetaBrand) – Palisades CD
  • Selling Internationally (Bill Sipper, Cascadia Managing Brands; Flo Eysler, iF Juice; Greg Fleishman, Suja) – Catalina
  • Package Design: Presentation and Discussion (Damien Moyal, Scor Creative) – Palisades AB
3:30PM – 5:30PMBevNET Live Tabletop Expo – Forty supplier and services companies displaying their offerings.
5:30PM – 7:30PMBevNET Live Cocktail Reception – Adult beverages and light food + networking with conference attendees.
7:30AM – 8:30AM Registration & Breakfast
8:30AM – 8:35AMWelcome / Introduction
8:35AM – 9:00AMInvestor Presentation: Tales from A Big Company Survivor by Rosemary Ripley, Managing Director, NGEN
9:00AM – 9:20AMPresentation: Consumer Acquisition: The Key to Avoiding the Boom-Splat! by Alan Murray, CEO, GoodBelly
9:20AM – 9:40AMPresentation: The Money Arrives — Then What? by Scott Lerner, Founder, Solixir
9:40AM – 10:00AMPanel: Maintaining a Premium Price Point in a 10-for-$10 World Panelists: C.J. Rapp, CEO, Karma Culture, LLC; Dave Minnick, VP Sales & Marketing, Purity Organic; James Hoagland, VP Sales and Marketing, Ito En
10:00AM-10:25AMBreak & Networking
10:25AM – 11:00AMNew Beverage Showdown 6 Finals 1, Presented by VEB
11:00AM – 11:30AMRetailer Presentation: 7-Eleven 101 — From Assortment to Investment by Julie Whittle, Category Manager, Soft Drinks & Energy/Nutritional Beverages, 7-Eleven; Raja Doddala, VP, Portfolio Investment, 7-Ventures LLC
11:30AM – 12:00PMPanel: Wrestling With Explosive Growth Panelists: David Kearns, VP of Sales, Talking Rain; Jeff Popkin, President, Vita Coco; Andy Steele, Founder, Anonymous Consulting
12:00-1:00PMLunch & Networking
1:00PM – 1:25PMPresentation: CSPI and Beverage Entrepreneurs — Conflicts and Cooperation by Michael Jacobson, Executive Director, Center for Science in the Public Interest
1:25PM – 2:00PMPresentation: The New Consumer Base, Trends, and Innovation by Brian Reed, Principal, IRI and Kathryn Peters, EVP, SPINS
2:00PM – 2:35PMNew Beverage Showdown Finals 2, Presented by VEB
2:35PM – 3:00PMBreak & Networking
3:00PM – 3:20PMMaking it Work in Costco: A Talk with John Eagan, VP and Senior General Merchandiser for Costco Wholesale, and Danny Stepper, CEO & Co-Founder of L.A. Libations
3:20PM – 3:40PMYour Virtual Board Brian Goldberg, Executive / Investor / Adviser / Board Member to Growth Companies; Ken Sadowsky, Sr. Beverage Adivsor, Verlinvest; Brad Barnhorn, Board Member and Adviser to Multiple Companies
3:40PM – 4:00PMNew Beverage Showdown 6 Winner Announcement and Presentation
4:00PMConference Closing