May 31 2008

There’s caffeine in everything from water to vodka. Yerba mate and guarana are standard ingredients in everything from banana smoothies to beer.

But dude. Calm down. It’s time to chill. At least, for beverages, it is.


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What’s In A Name?

FEATURE

What’s In A Name?

Selecting a trademark can make or break your beverage

Find Your Package Designer

FEATURE

Find Your Package Designer

your best advertising dollars may be spent on your can, bottle or case

The next big innovation in RTD

FEATURE

The next big innovation in RTD

It might not come in the bottle, but in the cap.

Super Ingredients vs. Super Fruits

FEATURE

Super Ingredients vs. Super Fruits

the notion of functionality carries heavy expectation

Protect Your Beverage Trademarks

FEATURE

Protect Your Beverage Trademarks

BevNET will host Web Chat with trademarks attorney Greg Sultan

Lowering the Ceiling, Raising the Floor

PUBLISHER'S TOAST

Lowering the Ceiling, Raising the Floor

Shrinking your product and growing your profits.

INNOVATION HIGHLIGHTS

INNOVATION HIGHLIGHT

INNOVATION HIGHLIGHTS

Packaging club, functional bust and tear-off labels.

Discriminatory Tax Threats

ABA PERSPECTIVE

Discriminatory Tax Threats

Policy makers looking for bucks have targeted beverages.

A Knack for Picking the Winner

MONEY MEN

A Knack for Picking the Winner

A few words with Chuck Esserman of TSG Consumer Partners

Fundamental Functional Decisions

FROM THE EDITOR

Fundamental Functional Decisions

The natural foods business has gotten close to being the fuctional foods business