ZAG Group - Director of Marketing

Job Title: Director of Marketing
Company: ZAG Group
Location: Vancouver, BC
Industry Sectors: Beverage - Non Alcoholic
Job Categories: Marketing
Date Posted: 7/2/2014
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Are you an incredibly creative marketing expert who thrives under pressure, aims high and delivers higher? It’s not often that a product based company launches, grows and succeeds in Vancouver. As our products continue to dominate the market and our revenue grows at 400% per year (for two years in a row!), we want you to join the ranks in our newly created Director of Marketing role.

ZAG is a high-growth, high energy company of big thinkers and big doers. We're long-range innovators who see where markets are going and create new product categories that become the next wave. Through our expanding international network of sales and distribution, we're building a team to take massive new products to the global market.

At ZAG, our purpose is “...innovating to enhance the way people experience and enjoy their lives”. An entrepreneurial and privately held business, we run multiple business units and brands ranging from natural pharmaceuticals to beverages.


• Deliver the Revenue and Profit agreed to the annual Marketing plans
• Develop all strategic and tactical plans for the brands
• Manage and execute the Marketing Plans for consumer brand strategy across all points of contact, including events, experience, market launch and media
• Manage and execute the marketing tactics across all points of contact, including events, experience, market launch and media
• Pull together and secure alignment to the issues and direction that the brand should take via annual Business Review, regular/monthly Brand Reviews and any/all analysis needed on a timely basis to stay on top of trends and emerging opportunities and issues
• Gather and manage all market data relating to direct and indirect competitors, driving brand health and SKU growth in creative and powerful ways
• Create and manage the marketing calendar with assessment of results by period including event marketing, sales promotions, seasonal tactics and media programs
• Manage relationships with contractors, channel partners and third party suppliers in multiple markets
• Execute project initiatives liaising with project teams or agencies as required
• Manage all the elements of the marketing mix: product, pricing, promotion, advertising, merchandising, media, and online
• Seize opportunities to increase awareness, demand and revenue
• Manage a team of direct reports


• Great with analytics and getting insights from systems data (IRI, AC Nielsen, Sales data, forecasting, etc.)
• Proficient with MS Office Suite
• Strong team building
• At least 10 years of experience in progressive roles with at least five of those years leading large cross-functional marketing team


• Project Management experience
• CPG experience through direct and indirect channels to market
• Experience with P&L
• Recent US experience
• Experience working under a guerrilla budget and linking back activity to results
• Experience in creating marketing plans then taking the plan through execution and results
• Previous experience in supporting sales in B2B markets through the creation of leads and lead generation
• Success in launching new brands or significantly expanding a brand quickly
• Portfolio of achieved projects
• US experience in nutraceuticals supplements
• Strong understanding of marketing theory


Our compensation plan includes a very attractive salary that competes with the large CPG markets across Canada. We also include a relocation package and a bonus plan that will ensure that you are a top earner in your field!

Other exceptional perks of working at Zag:

• Vibrant, fast paced, entrepreneurial culture
• Engaging, casual, dog friendly office
• Fun team building activities (Day at the Beach, Day at the Racetrack, drum lessons)
• Inspiring employee contests; our last winner went to Costa Rica for a week!
• Full medical and dental benefits, including travel insurance
• Paid personal days in addition to vacation time
• We close for a week at Christmas
• Education & transit subsidies
• Opportunities to travel to cool places like LA and Las Vegas for tradeshows

To apply, please visit the Careers section of our website at