Former Vitaminwater head of entertainment PR teaches influencer marketing
May 6, 2010 by BevNET.com Staff
Lara Bandler, who developed ‘influencer’ campaigns for vitaminwater and ZICO, joins Beverage School marketing panel.
Bandler, now the founder of Suite Access, spearheaded glaceau’s entertainment pr and event department attracting celebrities, health experts, press and other influential consumers to the company’s products early on. Two years after Coca-Cola purchased glaceau for $4.1 billion in 2007, Bandler started Suite Access, an influencer marketing agency focused on sampling and buzz building for emerging brands. Lara is partners with one of ZICO’s key investors, Jesse Itzler and is helping to spearhead the influencer marketing for another fast-emerging new age beverage company, ZICO coconut water.
Bandler is the third panelist for Beverage School’s exciting panel on cutting-edge marketing methods for emerging beverage companies, joining PepsiCo’s Social Marketing Director Bonin Bough and word-of-mouth pioneer Darrell Jursa of Dig Communications.