In this video recorded at Natural Products Expo West 2022, Simmons and Katechis speak with BevNET editor-in-chief Jeff Klineman about its upcoming cannabis innovations, why the brand is continuing to lean in to CBD when others are pivoting away, and why Weller may become more than a beverage brand in the future.
In this video, filmed last week at Natural Products Expo West 2022, HOP WTR co-founder and CEO Jordan Bass breaks down the brand’s new “Up to No Good” marketing campaign highlighting the brand’s “No Alcohol” credentials and sheds more light on the recent equity investment by MMA fighter Dustin Poirier into the company.
In this video, recorded last week at Natural Products Expo West 2022 in Anaheim, California, Orgain founder and CEO Andrew Abraham discussed the strategic decisions that helped set the stage for the company’s acquisition, how Nestlé will open new doors for the brand, and the new innovations the brand is debuting this year.
Since joining cactus water brand Caliwater as a co-founder last year, actress Vanessa Hudgens has been a passionate advocate for the company as it seeks to establish itself as a better-for-you hydration option. In this video from Natural Products Expo West 2022 in Anaheim, California last week, the Tick, Tick…Boom! star discussed her experiences promoting the brand at sampling events, the company’s charitable initiatives, and teased a new kid’s line coming later this year.
To wrap up our daily dispatches from Natural Products Expo West 2022 in Anaheim, California, BevNET managing editor Martin Caballero and NOSH editor Carol Ortenberg discuss their observations from the trade show’s third day, including a return to familiar flavors in beverage, how some brands are using legumes to cater to the plant-based trend and an exploration of how the return of consumers to brick-and-mortar shopping has impacted food and beverage packaging.
As Natural Products Expo West 2022 moves past the halfway point, BevNET and NOSH editor-in-chief Jeff Klineman and BevNET reporter Brad Avery offer their takeaways from day two of the trade show in this video.
In this edition of Category Closeup, BevNET reporter Brad Avery and a panel of CPG leaders take a look at one of the fastest growing (and most misunderstood) trends currently emerging within the food and beverage space: web3. This disruptive, decentralized technology platform – which includes NFTs, cryptocurrencies, blockchain and Metaverse – has emerged as a new, disruptive tool for companies of all sizes.
As CEO of online consulting firm Sharma Brands, Nik brings unique insights and experience as to how CPG companies large and small should think about their go-to-market strategies and their approach to establishing a brand in the modern web environment.
In this episode of Category Closeup, we examine the current state of the “zero-proof” beverage category, including why the movement is gaining momentum, how entrepreneurs in the space are standing out in an increasingly competitive category, the impact of format and packaging innovations, and how the shifting context around health and wellness is influencing overall growth in the segment.
Plant-based energy drink maker Yerbae announced this month the addition of Brian Neumann as its new CMO. This is the first c-suite level position for Neumann, a former brand manager and associate director for The Kraft Heinz Company, where he oversaw national advertising campaigns for the Heinz ketchup brand.
In this video recap, BevNET and NOSH editors Martin Caballero, Carol Ortenberg and Jeff Klineman discuss the latest news, trends and products that emerged from the show, touching on the evolution of keto-friendly products, the impact and influence of alternative retail channels, and much more.
Since October, Nirvana Water Sciences Corp. has aimed to disrupt the functional beverage set with a new brand built around muscle building supplement HMB. Acquiring exclusive rights to the ingredient, compiling a team of industry veterans and preparing for a nationwide expansion next year, the company is now sweetening the deal with NBA All-Star Kyle Lowry, who last week joined the company as an equity investor and member of its Ambassador Board of Directors.
Looking ahead to the second half of this year and beyond, retention of new shoppers, increasing comfort buying CPG online and acceleration of investments by leading retailers in online capabilities is set to drive expansion of online grocery further, representing an estimated 12% of total edible sales.
After taking a deep dive into the category dynamics and trends on the Expert Analysis portion of the show, the focus for this month’s episode of Category Close-Up: Sports Drinks shifts to the brands that are driving the action on-shelf in retailers nationwide.
