BevNET Live: Dispatches from the Front Lines With Chia\Vie, Golazo, RealBeanz founders
November 14, 2012 by Jeffrey Klineman
BevNET Live will begin on Monday, Dec. 3 with a discussion of the challenges of the entrepreneurial beverage business — as described by three companies who are on the front lines of the battle.
Chia\Vie, Golazo and RealBeanz are three innovative, young companies trying to win accounts and activate consumers. As part of the discussion, they will share some of the lessons they are learning in the field, while offering an open and honest assessment of how they are faring in the marketplace.
The discussion, with Serge Freund (RealBeanz), Camille Reith (Chia\Vie), and Richard Tait (Golazo) will offer the BevNET Live audience a chance to hear about the current environment among retailers and distributors for entrepreneurs, about the ways they are managing cash flow, adjusting packages and line extensions, and focusing their marketing efforts. It will offer a crash course in what to attempt, what to avoid, and how to stay energetic in the face of the hard work of growing a new beverage brand.
About BevNET Live
Tickets are running out fast for BevNET Live. BevNET Live’s Winter 2012 event will be held at the Loews Santa Monica Beach Hotel in California on Dec. 3 and 4. BevNET Live is a two-day forum for beverage entrepreneurs, suppliers, distributors, retailers and investors to gather, speak, exchange ideas through interactive panels and lectures, and enhance their marketing and product development strategies through our Beverage School. Attendees can tap the expertise of investment professionals who can help groom them to attract money, business owners with inspiring success stories, and the BevNET.com community, which has spent a decade dedicating itself to careful reporting on the fast-moving beverage industry. More information and registration information.
About Camille Reith
Camille Reith is the founder and owner of Chia\Vie by Bare Nutrition, LLC. out of Monterey, CA. Chia\Vie is the first and only ground chia beverage on the market. She is a Certified Public Accountant (CPA) and has spent her professional career at national and regional accounting firms as the Controller in both the produce and general engineering industries. Most recently she was an independent financial and business consultant. Camille and her husband/business partner, Mark, found their way to the Natural Food and Nutrition industries by way of passion and they value living an active, balanced, and healthy lifestyle. Camille grew up as a dancer and is still an active Yoga (RYT) and Pilates instructor.
About Richard Tait
Richard Tait is a serial entrepreneur who thrives on changing the rules. He started his career at Microsoft in 1998, where he had 12 start-ups within the company and pioneered four waves of innovation. After Microsoft, Richard started Cranium Inc. which became the third largest games company in the world, selling more than 40 million games in 22 countries and winning game of the year five years in a row, a world record that stands to this day. After Cranium, Tait worked at Starbucks, during the turnaround focused on healthier food and beverage options in the core stores, and the reinvention of their SBC and Tazo brands. But it’s his most recent creation, Golazo, that has him most excited. Golazo, meaning “super goal” in Spanish, is the universal celebration cry of the soccer masses. The soccer passion brand is now fueling futbol all over the Pacific Northwest and Southern California with its popular All Natural Sports Energy and Sports Hydration drinks.
About Serge Freund
After nearly 15 years of servicing the insurance and financial industries, Serge Freund founded RealBeanz, LLC together with Avi Blau. Serge brings a strong background of successful management and operational experience, having created over a billion dollars of innovative financing structures to help clients meet their needs. As RealBeanz president, he has traveled the country to establish business relationships with distributors from major brands, such as Coke, Budweiser, Coors Millers, and Snapple. His keen take on market direction has created brand recognition and solidified brand loyalty through creative social media campaigns and charity partnerships. Although Serge is constantly focused on building the momentum of RealBeanz’ rapid and dynamic growth, it has not overshadowed a most significant aspect of his life – his wife, 4 sons and 4 daughters.