West World Grows Down South: Can a $300 Million Mega-Plant Make Westrock Coffee the New Kings of RTD?
After a decade of growth, Westrock is preparing to solidify its position as a dominant force in North American coffee production, capable of serving all channels of trade. The timing appears to be fortuitous as well; Americans are increasingly favoring cold coffee over hot, RTDs are still growing and a new crop of celebrity and influencer-led brands have joined the fray.