Product of the Year: ZICO Chocolate flavored Coconut Water

While most entries into the coconut water space have been focused on either straight coconut water or traditional or tropical fruit flavors, Zico did something radically different by launching a chocolate …

Faced with last year’s crippling FDA ban on the addition of caffeine to alcoholic beverages, a number of malternative brands were left for dead as many assumed that the drinks, stripped of their energy, would lose their …

Those ideas about branding – and many other …

With institutional investors getting a bad rap in beverages these days – the National Enquirer version of the complaint is they force you to juice your projections in order to get the deal done, then steal your …

In what is being described as the first “greenwashing” lawsuit in the state’s history, California Attorney General Kamala Harris filed a complaint last month against two beverage companies and a plastic bottle manufacturer for deceptively marketing …

Shareholder concerns at O.N.E. Coconut Water and Celsius Holdings led to big changes last month.

O.N. E. Coconut Water dismissed both Steve Coston, the president of the O.N.E., and Steve Vasquez, the vice president of …

Normally, we’d do a “Top Ten,” but with the year being what it was and all, we couldn’t resist the chance to go to 11. Here’s hoping that the craft beer business busts through even that Spinal …

I didn’t start this talk. Mike Kirban brought it up, for one, and the Kombucha folks have been talking about it since at least the middle of last year. Heck, many of the industry stalwarts like Coke …

It’s probably unfair to name names.

Oh well. In the interest of showing how far things have come in the post-Vitaminwater world – and in the interest of having a little fun, (and also highlighting the war …

It isn’t a premium beer situation, where Bud Light and Miller Lite are leading their flagship brands in sales and distribution, but as the energy drink category matures – and its cohort matures with it –the low-calorie …

A LITTLE OVER A MONTH AGO, Ginseng UP, a company that produces a line of ginseng-laden carbonated soft drinks – and long believed by many to be one of dozens of businesses owned or controlled by the …

WHEN BARQ’S LAUNCHED its Soviet Union Going Out of Business sale, it set the industry on its ear and generated worldwide publicity for what would turn out to be the only organized celebration of the end of …

IT’S BECOME ONE OF THE MORE overused words in the marketing lexicon: authentic. Yet there’s no denying that many consumers are looking to support brands that don’t seem to have been fabricated in a corporate conference room, …

IF YOU WERE LOOKING FOR the next big trend in craft beer at the Great American Beer Festival, you had a lot of choices.

With so many styles being poured and more breweries than ever participating, drawing …

52 Weeks Through 10/2/2011

Despite all the attention given to the category – new brands, lots of buzz – It’s still hard to draw any kind of meaningful insight about aloe drinks here, except for one distinct …

There was a two-to-seven-times greater likelihood of higher …