Innovation is most important when it comes to getting a thirsty consumer to overcome their reliance on the tried and true and turn to a new product. It's finding the new space between water and wine, and wedging it into a crowded cooler so that it doesn't just take a slot or a shelf, but creates a whole new door of beverages in a heretofore unrecognized product class like bottled waters or energy drinks.
How to focus your efforts on your core consumer.
Products' claims could attract tighter FDA regulations.
An idea who's time hasn't come. Yet.
Get curious, go off the map and find outside insight.
Customized products, animal testing, packaging and international news.
How private equity and smoothies built a $150 million business.
A meditation on why Coke's new-aged cousin hit the market DOA.
