What's Happening Across Beverages

Diet Coke Fights heart Disease — With a Supermodel!
Supermodel Heidi Klum is joining Diet Coke to help raise awareness of women and heart disease through the Diet Coke Red Dress Pro­gram. The program is part of Diet Coke’s new partnership with The Heart Truth, a national awareness campaign about women and heart disease, sponsored by the National Heart, Lung, and Blood Institute (NHLBI), part of the National Institutes of Health.

Klum will play a key role in the Diet Coke Red Dress Program by wearing a red dress, the national symbol for women and heart disease awareness, to the Academy Awards presenta­tion on February 24, 2008. Beginning Janu­ary 17, consumers will have the chance to win Klum’s dress through a Diet Coke sweepstakes at mycokerewards.com that benefi ts the Foun­dation for the National Institutes of Health (Foundation for NIH). Klum’s original cou­ture dress will be created by renowned designer John Galliano of Dior.

Additionally, to celebrate American Heart Month in February, Diet Coke’s Red Dress Program will take center stage at high-profi le events, including sponsorship of The Heart Truth’s Red Dress Collection fashion show at Fashion Week 2008. Diet Coke will also un­veil new packaging and programs featuring The Heart Truth and Red Dress logos and messages on heart health.

The program will kick off on February 1, National Wear Red Day, when Diet Coke pres­ents the annual Red Dress Collection Fashion Show at Mercedes-Benz Fashion Week 2008. In what’s become one of the hottest tickets at Fash­ion Week, the Red Dress Collection will feature one-of-a-kind dresses made by top fashion de­signers and worn by celebrities on the runway to show their support of The Heart Truth cam­paign and the Red Dress – the national symbol for women and heart disease awareness.

In support of raising awareness of women’s heart disease Diet Coke will unveil new packag­ing featuring The Heart Truth and Red Dress logos on Diet Coke, Caffeine-Free Diet Coke and Diet Coke Plus products.

Two and a half billion new packages, which include tips and information on women’s heart health, will be on shelves from January 22 through May 31. Diet Coke will amplify the message through a national television, print and online advertising campaign. Additionally, Diet Coke will be making a contribution to the Foundation for the National Institutes of Health, Bethesda, MD, which will be used to further efforts of women’s heart health aware­ness and research. Coca-Cola North America will also launch a nationwide program to help raise awareness and provide education about women’s heart disease among its own associ­ates. The month-long campaign will reach more than 5,000 associates through heart- health activities such as educational luncheons and on-site health screenings.

Legislating Liquids

Two Democratic representatives asked the Government Account­ability Offi ce to investigate what effect the bottled water indus­try has on consumer health and the environment. Albert Wynn (D-MD) and Hilda Solis (D-CA) noted that the bottled water mar-

ket has exploded while the U.S. has what they called “one of the safest supplies of tap water in the world.”

Their request also asked the GAO – which functions as the federal government’s internal watchdog – to in-

vestigate Environmental Protection Agency

standards and procedures regarding pollutants

in drinking water.Diet Coke Fights heart Disease — With a Supermodel!
Supermodel Heidi Klum is joining Diet Coke to help raise awareness of women and heart disease through the Diet Coke Red Dress Pro­gram. The program is part of Diet Coke’s new partnership with The Heart Truth, a national awareness campaign about women and heart disease, sponsored by the National Heart, Lung, and Blood Institute (NHLBI), part of the National Institutes of Health.

Klum will play a key role in the Diet Coke Red Dress Program by wearing a red dress, the national symbol for women and heart disease awareness, to the Academy Awards presenta­tion on February 24, 2008. Beginning Janu­ary 17, consumers will have the chance to win Klum’s dress through a Diet Coke sweepstakes at mycokerewards.com that benefi ts the Foun­dation for the National Institutes of Health (Foundation for NIH). Klum’s original cou­ture dress will be created by renowned designer John Galliano of Dior.

Additionally, to celebrate American Heart Month in February, Diet Coke’s Red Dress Program will take center stage at high-profi le events, including sponsorship of The Heart Truth’s Red Dress Collection fashion show at Fashion Week 2008. Diet Coke will also un­veil new packaging and programs featuring The Heart Truth and Red Dress logos and messages on heart health.

The program will kick off on February 1, National Wear Red Day, when Diet Coke pres­ents the annual Red Dress Collection Fashion Show at Mercedes-Benz Fashion Week 2008. In what’s become one of the hottest tickets at Fash­ion Week, the Red Dress Collection will feature one-of-a-kind dresses made by top fashion de­signers and worn by celebrities on the runway to show their support of The Heart Truth cam­paign and the Red Dress – the national symbol for women and heart disease awareness.

In support of raising awareness of women’s heart disease Diet Coke will unveil new packag­ing featuring The Heart Truth and Red Dress logos on Diet Coke, Caffeine-Free Diet Coke and Diet Coke Plus products.

Two and a half billion new packages, which include tips and information on women’s heart health, will be on shelves from January 22 through May 31. Diet Coke will amplify the message through a national television, print and online advertising campaign. Additionally, Diet Coke will be making a contribution to the Foundation for the National Institutes of Health, Bethesda, MD, which will be used to further efforts of women’s heart health aware­ness and research. Coca-Cola North America will also launch a nationwide program to help raise awareness and provide education about women’s heart disease among its own associ­ates. The month-long campaign will reach more than 5,000 associates through heart- health activities such as educational luncheons and on-site health screenings.

Legislating Liquids

Two Democratic representatives asked the Government Account­ability Offi ce to investigate what effect the bottled water indus­try has on consumer health and the environment. Albert Wynn (D-MD) and Hilda Solis (D-CA) noted that the bottled water mar-

ket has exploded while the U.S. has what they called “one of the safest supplies of tap water in the world.”

Their request also asked the GAO – which functions as the federal government’s internal watchdog – to in-

vestigate Environmental Protection Agency

standards and procedures regarding pollutants

in drinking water.