Promo Parade

MILWAUKEE’S BEST LIGHT LETS IT RIDE

Milwaukee’s Best Light is betting that continuing its relationship with the popular World Series of Poker will turn into a winning hand. In 2009, Milwaukee’s Best Light will be the official beer sponsor of the World Series of Poker, which featured increases in spectators and participants in 2008, as well as a highly rated, primetime broadcast of the final table on ESPN.

As the tournament’s official beer sponsor in 2009 and 2010, Milwaukee’s Best Light has the ability to use the WSOP logo on packaging and in all promotional activities, and the brand will have prominent signage during the nearly two-month-long tournament at the Rio All-Suite Hotel and Casino in Las Vegas. Terms of the two-year deal were not disclosed.

For more information on the WSOP, visit www.WorldSeriesOfPoker.com. And for more information on Milwaukee’s Best Light, visit www.MilBestLight.com.

EARN SOME CRED. ROLL WITH URIJAH.

No Fear Energy, the official energy drink of World Extreme Cagefighting, announced two national promotions in conjunction with WEC Featherweight Superstar Urijah Faber. “The California Kid” is lending his name and likeness to a national sweepstakes called “Roll with Urijah,” and an under the tab promotion called, “Earn Some Cred.”

“Earn Some Cred” is the brand’s first-ever “under the tab” code-based promotion. Consumers can crack open specially marked packages of No Fear, register online at NoFearEnergy.com and enter the code under the tab to “Earn Some Cred” toward prizes. Eight No Fear Energy drinkers will instantly win trips to special events including WEC events, motocross excursions and surfing lessons in Hawaii. “Earn Some Cred” will be supported by life-size standees of Faber in retail outlets. The program ends Aug. 9.

On March 1, No Fear launched its national “Roll with Urijah” sweepstakes, which gives consumers the chance to win a trip to Las Vegas to join Faber and his entourage at a WEC event. No purchase is necessary- participants can register for free online at versus.com.

NESTLE’S BEST LIFE

Nestlé Waters North America signed a two-year agreement with Bob Greene, creator of the Best Life program, to promote Nestlé Pure Life bottled water. Greene will serve as spokesperson for Nestlé Pure Life, appear in print and broadcast advertising and online on behalf of the brand to encourage families to take small steps in living healthier lifestyles.

As part of the partnership, Nestlé Pure Life will receive the Best Life Seal of Approval. Designed by Greene, the Best Life seal is intended to help consumers make healthier food and lifestyle decisions.

‘SPOKES’ – MAN

HYDRIVE Energy announced that it has signed Sam Whittingham to be the “spokes” person for its enhanced water energy brand. Whittingham holds the world record in speed cycling and is known internationally as the “fastest self-powered man in the world,” having traveling 82.3 miles per hour on a flat course at the World Human-Powered Speed Challenge in Battle Mountain, Nevada in September 2008. Whittingham will be featured in the HYDRIVE outdoor, print, POS, and web campaign slated to break in March.