New Products

COCONUT WATER

Amy & Brian Coconut Juice has launched a 6-pack of 10 oz. cans. Produced in Thailand, Amy & Brian is distributed by USA Nanfang Food Industries located in Buena Park, CA. Building on the success of the company’s 17.5 oz. coconut juice items, the 6-pack is positioned as a way to reach kids and consumers, primarily female, that consider the 17.5 oz. size too large. Amy & Brian Coconut Juice is 100% juice. It contains no added preservatives, sugar, and or water common to many products on the market. These products are now available through United National Foods Inc. (UNFI) warehouse nationally with additional distribution expected by January 2010. Suggested SRP for 6-packs is the $7.99-$8.99 range. For more information, call Amy & Brian at (360) 433-2325.

SPIRITS

Spirits maker A. Hardy USA has launched Muchote Tequila, an attempt to create the finest quality Reposado-style tequila and package it in a simple bottle with a paper label. Muchote Tequila is distilled in Los Altos, Jalisco, Mexico by the Vivanco family distillery located in the Highlands region. The distillery uses only estate grown, 100 percent Weber Blue Agave, and they continue to use traditional artisan production methods that have remained unchanged for three generations. Muchote Tequila is packaged in 750 ml bottles and has a suggested retail price of $29.99 per bottle. It is available nationally at fine restaurants and liquor stores. For more information about Muchote Tequila contact call (847) 298-2358.

The Bitter Truth, a brand of cocktail bitters and flavorings, has partnered with Domaine Select Wine Estates’ (DSWE) Classic and Vintage Artisanal Spirits Portfolio to bring their award-winning products to the United States. The first shipment will arrive stateside in mid-January 2010. Founded in 2006 by mixologists Stephan Berg and Alexander Hauck, The Bitter Truth offers bartenders a broad range of cocktail seasonings and flavors. The products that will be available in the U.S. include the award winning Celery Bitters, Old Time Aromatic Bitters, Orange Bitters, Lemon Bitters, as well as the Bittermens Xocolatl Mole and Grapefruit Bitters. All bitters are priced at $15.95 for a 200 ml bottle. The initial U.S. launch will be in 16 states including: California, Massachusetts, New York, New Jersey, Florida, Nevada, Illinois, North Carolina, Texas, Tennessee, Washington, Oregon, Maryland, Washington DC, Louisiana and Colorado. For additional information please visit www.the-bitter-truth.com.

BEER

Deschutes Brewery has launched a new Spring Seasonal, Red Chair NWPA (Northwest Pale Ale), made with seven select European and domestic malts. NWPA is named for the oldest operating chairlift at Mt. Bachelor: a classic, old-school lift that locals seek out on fresh powder mornings. This product will be distributed nationally until May. Pricing on all Deschutes 6-packs ranges from $6.99 to $9.99 depending on the market and the retailer. 12-packs range from $11.99 to $15.99. For more information, call Deschutes at (541)815-3951.

JUICE

The coffee-fruit powered Bai beverage line has announced that it will debut a new range of five-calorie beverages, Bai-5. The first variety in the new line will feature the thirst-quenching fresh fruit flavor of Sumatra Dragonfruit. Bai beverages are powered by the coffee superfruit to create refreshing drinks infused with a natural energy boost. Bai-5 matches fresh fruit flavors with the spirit of some of the world’s great coffee-growing regions. Bai is lightly sweetened with organic Stevia. Sumatra Dragonfruit debuts this winter. At the same time, Bai will add a new flavor, Kenya Peach, to its current line of antioxidant infusions, which include Tanzania Strawberry, Mango Kauai and Jamaica Blue Berry. Currently, Bai can be found at specialty retailers primarily in New Jersey, New York and Pennsylvania, and is also growing in Connecticut, Wisconsin, Washington and California. The current SRP for the product is $1.99-$2.49. For more information, call (646) 356-8338.

RELAXATION DRINKS

Ex Chill, is a new relaxation brought out by Ex Drinks, LLC. to calm, soothe and relax. Utilizing an herbal infustion of natural ingredients including Chamomile, Valerian and Lemon Balm, Ex Chill also uses an all-natural fruit sweetener called Fruit Up, which registers a very low 34 on the Glycemic Index. Ex Chill is lightly carbonated and contains no high-fructose corn syrup, preservatives, additives, artificial sweeteners or flavors. For more information, please call (805) 440-8347

COFFEE DRINKS

CLICK Espresso Protein Drink has debuted as a multifunctional “drink with a purpose.” CLICK’s unique combination of high-quality protein and healthy energy is designed to help stop food cravings that result from ingesting high amounts of sugar and carbohydrates. With only 120 calories, 7 grams of sugar and the staying power of protein and espresso coffee, CLICK provides the nutritional support and a rich mocha flavor without the high calories, sugar and fat. Each serving of CLICK Provides two shots of Espresso, 15 grams of protein and 23 vitamins and minerals. CLICK is available in a 14 Serving Canister ($25.95) and in Single Serving Packets ($2.95 each). For more information, call (303) 345-1805.

ENHANCED WATER

North Cove Springs has introduced a line of 100 percent Natural Flavored Water Beverages. Sitting on natural springs, North Cove has the ideal water source to create the Naturals. The commitment to using only natural ingredients means superfruit flavoring combined with the all natural sweetener, stevia, are used. Stevia is made from the leaves of the Stevia rebaudiana plant and brings a delicious and refreshing taste with no caloric intake. North Cove Naturals also have no additives or preservatives and are enriched with Vitamins C, B3, B6 and B12. North Cove Naturals are currently available in five superfruit flavors: Apple Blast, Acai Blueberry, Lemon Citrus, Kiwi Strawberry and Dragonfruit as well as a new twist to the classic sweet cinnamon and vanilla flavored drink, Horchata. For more information, please go to www.ncnaturals.com.