New Products


The brewers at Boston Beer Co. have decided to make Samuel Adams Noble Pils the new spring seasonal brew. It joins Samuel Adams Summer Ale, Samuel Adams OctoberFest and Samuel Adams Winter Lager in the brewery’s year round seasonal line-up. Noble Pils replaces Samuel Adams White Ale as the spring seasonal offering. Samuel Adams White Ale will be available as one of six styles in the 2010 Samuel Adams Winter Classics variety pack. Samuel Adams Noble Pils has a suggested retail price of $7.99-$8.99 per 6-pack and $13.99-$15.99 per 12-pack. For more information, call Boston Beer at (617) 368-5108.

Shipyard Brewing Company has released Brewer’s Brown Ale in 6-packs, 12-packs and draft for late January through early April while supplies last. This beer was first produced in 2006 when it was released as Brewer’s Choice Brown Ale. Due to popular demand for this beer, Shipyard has released this product as its permanent spring seasonal. Brewer’s Brown Ale is a full-bodied, dark brown ale made with five different malts and three varieties of hops. This product has 5.4 percent ABV, and will be available in 35 different states. For more information, call Shipyard at (207) 761-0807.

Deschutes Brewing has launched a pair of special beers. Hop Henge Experimental IPA is available from January to April in all 14 states where Deschutes is sold and it is part of Deschutes’ annual exercise in IBU escalation, combining several new hop processes and techniques to create a unique and unexpected beer. The company also launched its first Reserve Series beer for the New Year and decade, Jubel 2010. Jubel 2010 is a deeply dynamic presentation of the flavors found in its festive winter seasonal, Jubelale. A limited amount of Jubel 2010 will be available in 22 oz. wax-dipped bottles. For more information, please call Deschutes at (541) 815-3951.

Following its success in test markets, Anheuser Busch’s SELECT 55 launched nationwide on Feb. 1, answering a growing demand among a segment of adult drinkers who are seeking lower-calorie alcohol beverages to complement their busy lifestyles. SELECT 55 received a boost in initial awareness when it aired its first national TV ad during CBS’ broadcast of Super Bowl XLIV. SELECT 55 is available in 12 oz. clear glass bottles in 6-, 12- and 24-packs, and 12 oz. aluminum cans in 12- and 18-packs. For more information, visit or

The Oskar Blues Brewery has launched a new seasonal creation, GUBNA Imperial IPA. The beer will begin shipping March 1, 2010. The GUBNA Imperial IPA will greet beer drinkers with a pungent citrus blast, provide a spicy, yet round middle, and finish with a brisk, clean bitterness. GUBNA Imperial IPA will be conveniently packaged in 12-oz. cans and sold in 4-pack carriers. The suggested retail price of this seasonal brew will be $14.49 per 4-pack. For more information about where to purchase Oskar Blues beer visit

Dundee’s Original Honey Brown Lager has recently relaunched. Honey Brown is available in all 48 states in the continental US. Honey Brown pricing is market-specific. This product will be sold as 6- and 12-pack 12 oz. bottles and 12-packs of 12 oz. cans. For more information call (716) 880-1450.


Duca del Frassino, the first-ever box wine from Italy, has launched in the U.S. Produced by Cantina di Soave (, one of the most prestigious wineries in the Veneto region, Duca del Frassino offers two premium wines—Garganega/Pinot Grigio and Cabernet Sauvignon/Corvina in stylish stylish 3 L packaging. Each box contains approximately 20 glasses of delicious Italian wine, lasting up to five weeks upon opening, and priced attractively at $19.99. Duce del Frassino is imported by MW Imports and is currently available in Massachusetts through wholesaler MS Walker. For sales and other inquiries, please call (917) 414-9674.

The latest release from the prestigious Luce della Vite estate in Montalcino, Italy has hit the US market with an elegant new look. In addition to the excellent conditions of the 2007 vintage, the Lucente label has been updated to visually express the quality of the wine inside. A blend of 50% Merlot, 35% Sangiovese, and 15% Cabernet Sauvignon, Lucente ($29.99 SRP) is imported by Folio Fine Wine Partners and is available at fine wine shops and restaurants around the country. For more information, call (646) 624-2885.


Next Generation Beverage, LLC has introduced Sin Vitality Drink, Sin-Free (Sugar-Free) Vitality Drink and Serenity Zen Beverage. Sin Vitality Drink is an invigorating blend of vitamins, caffeine and natural flavors. Available in forthcoming seven ‘deadly sin’ flavors, Greed: The Sin of Excess – a sweet treat with a splash of lemon – is the introductory flavor. With just 5 calories per can, Sin-Free is the sugar-free, low-calorie counterpart to Sin. Helping to ease the stresses of day-to-day life, Serenity Zen Beverage stands at the other end of the spectrum as a relaxation drink with zero calories, sugar or carbohydrates. Sin products are available in an 8.4 oz. can. For more information, please call (212) 967-6900.

Sarpes Beverages has launched Dream Water and the Dream Water shot through a retail partnership with the drug store chain Duane Reade. Dream Water products are now available at Duane Reade locations throughout New York City and the five boroughs. Dream Water’s sleep and relaxation beverages include GABA, Melatonin, and 5-htp (Tryptophan). The Dream Water shot size (2.5 oz.) is a zero-calorie drink featuring the crisp, light flavors of “Lullaby Lemon w/ hints of tea” and “Snoozeberry,” a combination of blueberry and pomegranate. They retail for $2.99. The 8 oz. Dream Water bottle, featuring the flavors “Lullaby Lemon w/ hints of tea” and “I dream of Kiwi…and Plum” retails for $2.49 per bottle. For more information, call (646) 747-7150.


Pepsico’s Naked Juice has introduced Naked Coconut Water. This product features only one ingredient on the label, 100 percent coconut water. Extracted straight from Brazilian coconuts, this product has no preservatives and no added sugar, and is completely all-natural, fat free, cholesterol free and gluten free, with 60 calories per 11.2 oz. bottle. Naked Coconut Water is available nationwide in Whole Foods for the suggested retail price of $1.99 in the functional beverages and grab-and-go sections. For more information, call (310)248-6148.


Old Orchard Brands has added a family-affordable Gallon-Size Bottle to its 100 Percent Fruit Juice Line. This product is available in the company’s seven best-selling varieties: Apple, Apple Cider, Cherry Pomegranate, Cranberry Pomegranate, Blueberry Pomegranate, Acai Pomegranate and Berry Blend; all flavors are fortified with 100 percent of the daily requirement of vitamin C and contain no added sugars, artificial coloring or preservatives. Each bottle contains 16 8 oz. servings, has a suggested retail of $3.49 and is available at grocery and club stores across the United States.

The Perfect Puree of Napa Valley has launched Beverage Artistry, a premium line of eight unique blends and nine fruit bases that embodies the latest trends in mixology. Beverage Artistry blends include: Yuzu Luxe Sour, Classic Sweet & Sour, El Corazon, Mojito, Passion Colada, Red Sangria, Rum Runner and White Sangria. Additionally, Beverage Artistry bases offer fresh single flavor varietals including: Banana, Cranberry, Guava, Lemon, Mango, Passion Fruit, Peach, Raspberry and Strawberry. The new Beverage Artistry premium beverage bases are packed in convenient frozen, 32 oz. gable top units, with six units per case. The product can be stored frozen for up to two years; once thawed, it keeps refrigerated for 14-21 days at 36-40 degrees F. Beverage Artistry is distributed in the U.S., Canada, and Mexico. For more information and recipes, please visit:

Uncle Matt’s Organic has announced the debut of a new 6 oz. size of its popular orange juice. The brand-new 6 oz. version of Uncle Matt’s organic pulp-free orange juice offers 90 percent of the recommended daily allowance for vitamin C. The carton features a mini gable-top cardboard design with an attached straw. Each 6 oz. case contains four 8-packs which can be sold as-is or broken apart for single serve purchase. The suggested retail price for each single-serve is only $1, while the 8-pack is recommended to sold for $6.99. Beginning this March, Kroger supermarkets will offer the new size in the single-serve option. Two months later, United Natural Foods Incorporated (UNFI) will make it available to all natural foods stores in their nationwide network. For more information, call Uncle Matt’s at (352) 267-4846.


Seagram’s Escapes has announced the launch of its new ‘Lime Melonade’ flavored beverage. Combining lime, lemon, green melon and orange fruit flavor, Lime Melonade has an alcohol content of 3.2 percent ABV. Lime Melonade will be available in 12 oz. bottles, sold in 4-pack carriers and 24-pack cartons. In April 2010, Lime Melonade, along with all other Seagram’s Escapes coolers, will change to a new packaging design featuring 11.2 oz. bottles. Suggested retail price for Lime Melonade is $3.99 per 4-pack. Lime Melonade from Seagram’s Escapes is one of several new flavors being planned for the brand. Seagram’s Escapes is a part of the Rochester-based North American Breweries family. For more information, visit


The NEW MODJO 4LIFE line of premium functional beverages is the first to be crafted based on research from the Mayo Clinic. Prepared with a caffeine-free patent pending “lifestyle replenishment” blend, and fortified with resveratrol, MODJO 4LIFE is made with all-natural flavors and ingredients including a powerful blend of antioxidants, vitamins and electrolytes. This product is available in zesty Island Punch, Grape Pomegranate and delicious Simply Citrus. For more information call (888) 663-5648.


Sweet Leaf Tea has launched three new flavors. Joining the Sweet Leaf Tea family of drinks, the new Lemon, Citrus Green, and Diet Citrus Green flavors continue in the company’s tradition of providing USDA certified organic iced tea. A special take on traditional iced tea, the new Lemon Iced Tea is a mix of premium black tea infused with the crisp taste of a fresh-squeezed lemon. The Citrus Green Tea offers a blend of premium green tea and the citrus flavors of orange, lemon, and lime, while the Diet Citrus Green Tea offers all the same delightful taste without the calories. The three new flavors are available in either a 15.5 oz. can, 16 oz. glass bottle, 20 oz. plastic bottle, or 64 oz. multi-serve plastic container, with the exception of Diet Citrus, which does not come in the 15.5 oz size. All new flavors are available at participating retailers such as Whole Foods, Publix, HEB, Jewel Osco, Kroger, and Safeway. For more information, call Sweet Leaf at (512) 628-2114.

Honest Tea has launched Half & Half, blending two of America’s favorite summer beverages, tea and lemonade. Honest Tea uses USDA certified organic black tea from India and blends it with lightly sweetened lemonade for a perfect balance between sweet and tart. The drink has 12g of sugar and 48 calories per 8 oz. serving. Half & Half is Fair Trade Certified and will be available nationally in PET bottles starting this month for a suggested retail price of $1.69. For more information, call Honest Tea at (301) 760-4833.

Tazo is debuting a new line of Tazo Zero Calorie Naturally Sweetened Bottled Teas in natural grocery retailers nationwide beginning April 1 in three consumer favorite Tazo blends—Passion, Zen and Refresh. Brewed from real tea leaves and botanicals, these new beverages provide the perfect balance of the refreshing flavor of tea and the zero-calorie all-natural sweetness of stevia. These products will be available at Whole Foods and select natural food retailers nationwide. Each 13.8 fl. oz. bottle will be offered for the suggested retail price of $1.49 – 1.79 U.S. For more information call Tazo at (206) 318-7100. •