SPARKLING AND SPRING WATER
It’s still a pricing game in the bottled water business, although maybe not as severe a pricing game as we thought: with an average of a three-cent discount over the lastyear, it doesn’t feel like too much of a race to the bottom. Of course, there’s such a thing as not having much lower to go. On the upside, though, both Nestle and Coke took slight increases on Poland Spring and Smartwater. Smartwater appears to have given the boot to FIJI as the top high-end brand in the country, by the way – it even outsells Perrier, as well.
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