Bull Riding and Deron Williams


The Professional Bull Riders and Pabst Brewing Company have announced a multi-year relationship that will make Pabst Blue Ribbon Beer the exclusive beer partner of Professional Bull Riding. Yes, PBR will be sponsoring PBR!

Activation includes unique signage at all Built Ford Tough Series events, where the iconic Pabst Blue Ribbon Tall Boy will be integrated throughout the arena. Professional Bull Riders will also introduce the first “Pabst Blue Ribbon Bull Award,” which will recognize the outstanding bull performance at each event based on athleticism, strength and speed. Further, in eight key markets, Pabst Blue Ribbon will host the “Pabst Party Zone,” an exclusive fan experience that will give attendees the opportunity to go behind the scenes with the Professional Bull Riders while enjoying an ice cold Pabst Blue Ribbon, including access to upgraded seating and rider autograph sessions and meet & greets. The Pabst Party Zone will launch the weekend of January 13, 2012, in Anaheim, and continue in Portland, Atlanta, Houston, Arlington, Detroit, San Antonio, and Nashville, with fans being awarded entrance at random after signing up via SMS text and at Pabst Blue Ribbon activities booths. Professional Bull Riders is the world’s premier bull riding organization. The nationally-televised BFTS features the best and highest-paid bull riders on the planet competing against the world’s best bulls.

New York is the first stop for the BFTS, which will make 29 stops in 23 states before the Built Ford Tough World Finals in Las Vegas on Oct. 24-28, 2012. The World Finals are where the Professional Bull Riders World Champion will be crowned and awarded the coveted Championship Buckle and a $1 million bonus. The richest bull riding event in the world, the World Finals has a total purse of more than $2 million.


Deron Williams Joins Team Red Bull

Heavy winds prevented him from taking a helicopter to the Red Bull NBA kick-off party, but New Jersey Nets point guard Deron Williams nevertheless earned his wings for his new endorsement partner. Following a Nets home game, Williams was supposed to take to the air in a Red Bull “Heli” from New Jersey to New York to host an NBA season kick-off party. But with 30 mph gusts having something to say about it, he instead flagged down a Military Extreme Vehicle (MXT) and zipped through Newark into Manhattan’s SoHo District to join the party.

With guests including rappers Jim Jones and Prodigy of Mobb Deep, Williams officially joined the Red Bull family with a night he likely won’t ever forget. A web video documenting every moment from the time he left the Prudential Center to the moment the party closed down can be viewed at www.redbullusa.com/deronwilliams. An embed code is also available on the page.

Heralded as one of basketball’s best point guards, the 27-year old is a two-time NBA All-Star and gold medal winner. The third overall pick in the 2005 NBA Draft, Williams attended the University of Illinois, where he led the team to the national championship game.

Williams joins a Red Bull roster of high performers including Blake Griffin, Rajon Rondo, Tim Lincecum, Jimmy Rollins, Reggie Bush, Lindsey Vonn, DeMarcus Ware and close to 500 others worldwide.