Spotlight Category: Single Serve Fruit Drinks

It’s amazing what distribution can do – look at FUZE,  which is coming on strong in single-serve, and at Lipton, which is also showing major growth in what is a very minor part of its line (Brisk). Meanwhile, wouldn’t you love to get a peek at Tum E Yummies’ Wal-Mart numbers, since they just passed Bug Juice in the big four-channel listing? That’s strong growth for a company that continues to move up in the pack. Hawaiian Punch is steady. Honest Ade isn’t showing us much here, but there’s another $3 million hidden in Sports Drinks for some reason. Strange grouping.