Spotlight Category: Sparkling/Mineral Water

52 Week through 5/13/2012

Say hello to the hottest new sub-sector of the sparkling category, “ICE”. Why ICE? What does it mean? We don’t know, maybe it’s a regional thing. Actually, it’s a regional thing, as both Sparkling Ice and Cascade Ice hail from Washington, where they have an uneasy coexistence brokered by a settlement in a 2010 Trademarks lawsuit over the rights to (you guessed it!) “ICE.” Oh, by the way – looks like the whole sparkling/mineral category is really kicking butt – up 25 percent overall – with stalwarts Perrier, Pellegrino and La Croix also up significantly over last year as well.