High-end water continues to grow as Smartwater and Fiji strongly outpaced gains for the rest of the category. That said, evian appears to have slowed ahead of new bottle innovation and other varieties that Symphony IRI lumps into the category, like the Vitaminwater family, SoBe and Capri Sun are also showing some share erosion. Meanwhile, the category continues to show movement at the high and and at the low – Private Label and Pure Life have developed into the share leaders by quite a bit.
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