Channel Check

While our sources don’t necessarily sort by marketed demographic, here’s an interesting look at some of the top kids’ beverages via a look at the $1.1 billion aseptic juice drinks  category. No surprise that Capri Sun is the leader here, but there are rising brands in the mix, including Honest Kids and V8 V-Fusion. For more popular juices aimed at the younger set, check our Kids Beverages’ story on page 34.