Channel Check

Looks like Calypso may have finally hit a ceiling, while Hubert’s and Coke’s own revamped Fuze are gaining strength on the bottled side. Cabana continues to announce new distribution, but the base has stayed low. On the whole, the category stayed strong on the warm-shelf side. Slightly less category growth in the cold box area – only up 3 percent – but Coke’s Simply is continuing to grow into a Juggernaut, up more than 8 percent and bigger than the rest of the category combined. Still, there are some promising brands out there and this doesn’t even take the HPP brand lemonade cleanses into account.

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