Channel Check
The numbers have been all over the news: craft is up nearly 18 percent this year; in what analysts call “Take-Home Channels” like grocery, club, and convenience, numbers are even better in craft world. Worth noting is that a lot of the new growth is a result of the pipeline increasing: Shiner, New Belgium, Lagunitas, Deschutes, Stone, Bells, etc. have all moved into new territories over the past year. Meanwhile, some older brands like Widmer, Magic Hat, and Pyramid are being left behind. Also, Goose Island continues to grow under Bud’s tutelage; new offices in Chicago for AB/Inbev “family” brands bode well for that label.
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