What’s Hot & What’s Not in Stores Now

Looks like Calypso is finally starting to level off, but with the summer months finally here it will be interesting to revisit this category and see if the company’s past couple of years of growth have finally slowed. Hubert’s is changing hands in the Coke/Monster deal. In refrigerated, Simply remains the franchise to beat.

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SPOTLIGHT CATEGORY

Aseptic Juice Drinks

SOURCE: IRI, a Chicago-based market research firm (@iriworldwide)

52 Weeks through 5/17/15

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