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Michael Kirban: BevNET’s Person of the Year
BevNET interviews Vita Coco CEO Michael Kirban...
Features
Columns
Big Changes at O.N.E., Celsius and Starbucks Buys Evolution Juice
Presidents and founders are replaced while Starbucks puchases super-high-end Evolution Juice
Social Media Drives Purchasing
Restaurant consumers and individuals exposed to social content are significantly more likely to increase their spending and consumption.
Honest Helps out Founder’s Home State
Seth Goldman and Massachusetts Governor Deval Patrick unveil the expansion of the Mass. Coca-Cola Refreshments plant.
Consumer Group: Coconut Waters Fall Short on Electrolyte Claims
Coconut water claims in hot water.
Heineken Offers Touch-Me Cans
Heineken launched their new can in February, adding a tactile level of printing to the can.
Honest Optimism on Coke Pickup; pessimism on Mate, Kombucha
Honest Tea and the company’s addition to the Coke portfolio and its subtraction of SKUs.
FTC Update: The View From NACS
At NACS 2010, two functional beverage companies seemed to be mostly unconcerned about the marketing of their products and didn’t tout any recent changes to their practices.
Licensing- Jamba Doubles Up
Jamba Juice may once have been known for its on-premise stores, but no longer.
Going Mobile
Beverage companies at Expo East were happy to explain how they are hoping to capitalize on food-related trends.
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