There’s caffeine in everything from water to vodka. Yerba mate and guarana are standard ingredients in everything from banana smoothies to beer. But dude. Calm down. It’s time to chill. At least, for beverages, it is.
your best advertising dollars may be spent on your can, bottle or case
BevNET will host Web Chat with trademarks attorney Greg Sultan
It might not come in the bottle, but in the cap.
the notion of functionality carries heavy expectation
Selecting a trademark can make or break your beverage
Policy makers looking for bucks have targeted beverages.
Packaging club, functional bust and tear-off labels.
The natural foods business has gotten close to being the fuctional foods business
Shrinking your product and growing your profits.
A few words with Chuck Esserman of TSG Consumer Partners