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June 2011

Cover Story

The Xyience of Energy Drinks

The Xyience of Energy Drinks

At this point, with sales surging and brand awareness through the roof, it’s hard to believe that Xenergy, the Ultimate Fighting Championship-focused energy drink made by Xyience, was ever fighting for its survival.

Past Issues

The Man Behind the Megaphone: Stone Brewing Co.’s Greg Koch

Greg Koch says he’s an introvert....

A Beautiful Mind: Brain Twist’s Larry T is Back

March 2012

A Beautiful Mind: Brain Twist’s Larry T is Back

Larry Trachtenbroit is nearly two decades into a career in the beverage industry that has brought him cash from Coke – twice – and the respect of his peers....

Burnin’ – A Legend Fires up the Relaxation Business

January-February 2012

Burnin’ – A Legend Fires up the Relaxation Business

A legend fires up the relaxation business....

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Features

How To Monetize Innovation

How To Monetize Innovation

Insights from the strategics

Endorsements Testimonials and the FTC

Endorsements Testimonials and the FTC

Third Party Endorsements

BevNET Live Report

BevNET Live Report

BevNET Live Summer 2011 Highlights: Attendees Learn to Grow, Not Just Innovate

Columns

Energy Drinks

Energy Drinks

An energy comparison

First Drop

An Important Distinction

An Important Distinction

Crisis Redux

Gerry's Insights

The Community Tendril of Craft

The Community Tendril of Craft

Craft Equals Community

Publisher's Toast

The Retailing Constant

The Retailing Constant

The Retailing Angle

Bevscape

Empowering the Elderly With 5-Hour Energy

Empowering the Elderly With 5-Hour Energy

5 Hour goes for 65

Bevscape

After 140 Years, White Rock Still Solid

After 140 Years, White Rock Still Solid

White Rock turns 140

Aloe Introduces Itself

Aloe Introduces Itself

Understanding Aloe

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