It wasn’t so long ago that the public hailed bottled water as a miraculous, healthy beverage option. The Center for Science in the Public interest named bottled water as a healthy alternative for school vending machines in 2003, and McDonalds even added bottled water to an Adult Happy Meal in 2004. But those halcyon days are over, and the turf war is on.
Talking Rain ascended in quick fashion with its relatively basic yet effective business formula....
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