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October 2011

Cover Story

Beyond Me-Too

A New Generation of Functional Drinks Emerges

Past Issues

April-May 2012

The Man Behind the Megaphone: Stone Brewing Co.’s Greg Koch

Greg Koch says he’s an introvert....

March 2012

A Beautiful Mind: Brain Twist’s Larry T is Back

Larry Trachtenbroit is nearly two decades into a career in the beverage industry that has brought him cash from Coke – twice – and the respect of his peers....

January-February 2012

Burnin’ – A Legend Fires up the Relaxation Business

A legend fires up the relaxation business....

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Features

Diet Energy Grabs a Bigger Piece of the Pie

As the energy drink category matures – and its cohort matures with it – the low-calorie options are outpacing their line-mates.

Columns

Ginseng UP is Back: But From Where?

Formulated and bottled in Worcester, Mass., Ginseng UP has been sold throughout the United States since 1981.

Jumping Off the Shelf by Sharpening Both Edges of the Promotional Sword

Barq's set the industry on its ear and generated worldwide publicity for what would turn out to be the only organized celebration of the end of the Cold War.

Gerry's Insights

Secret Origins of Authentic Brands

There’s no denying that many consumers are looking to support authentic brands .

GABF Takeaways

If you were looking for the next big craft beer trend at the Great American Beer Festival, you had a lot of choices.

Channel Check: Aloe

One distinct trend: that sales for the small category are up by almost 25 percent.

Bevscape

Social Media Drives Purchasing

Restaurant consumers and individuals exposed to social content are significantly more likely to increase their spending and consumption.

Bevscape

Honest Helps out Founder’s Home State

Seth Goldman and Massachusetts Governor Deval Patrick unveil the expansion of the Mass. Coca-Cola Refreshments plant.

Publisher's Toast

Rock, Paper, Scissors

The New Rules for Rock Paper Scissors

First Drop

Et Tu, Me Too?

With the conference season out of the way, we can move on to the most productive time of the year.

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October 2011

Cover Story

Past Issues

Features

Columns

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