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October 2010

Cover Story

The War On Four

Four Loko is making a lot of people crazy – is that a good or a bad thing?

Past Issues

April-May 2012

The Man Behind the Megaphone: Stone Brewing Co.’s Greg Koch

Greg Koch says he’s an introvert....

March 2012

A Beautiful Mind: Brain Twist’s Larry T is Back

Larry Trachtenbroit is nearly two decades into a career in the beverage industry that has brought him cash from Coke – twice – and the respect of his peers....

January-February 2012

Burnin’ – A Legend Fires up the Relaxation Business

A legend fires up the relaxation business....

More Past Issues »

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Features

Functional Waters: No Bones About It Calcium Will Help

Calcium provides a strong framework.

Fast Growth For Light Energy Heavyweights

Zero calorie propositions can build brands.

Columns

Channel Check

Spotlight Category: Domestic Beer

Gerry's Insights

Functional Fatigue

Functional beverages as the next frontier?

Publisher's Toast

It's In The Cards

The transient nature of employment within the marketplace.

First Drop

Change And Its Discontents

Is all this rebranding necessary?

Bevscape

FTC Update: The View From NACS

At NACS 2010, two functional beverage companies seemed to be mostly unconcerned about the marketing of their products and didn’t tout any recent changes to their practices.

Bevscape