Acai makers are saying that the truth about their berry will set them free – from false hype. (note - corrected version)
Spotlight Category: Refrigerated Juice and Juice Drink
25% of Gatorade's distribution to go into PepsiCo's DSD system.
This month, a big shout-out goes to Coke’s trade magazine publicity team.
High-Fructose Corn Syrup gets a name change.
This marks the 11th consecutive year that Coke has achieved the positioning in Interbrand’s Best Global Brands report.
Slotting fees: one of the most crucial ingredients of beverage marketing.