Bai, which is a line of coffeefruit extract enhanced beverages, has recently introduced a sharp looking 18oz PET bottle to replace their original stock bottle. In addition, we’ve sampled some new flavors, including a pomegranate variety that’s part of Bai’s 5 calorie offering, and we’re pleased to say that they are some of the best tasting low-calorie juice drinks on the market today.…
Purity Organic is the latest company to throw their hat in the coconut water ring — and their entry is a good one. Featuring a 17oz Tetra Pak with a screw top cap, Purity’s coconut water is a USDA Organic certified product that is made from coconut water concentrate. But, in our opinion, its taste can holds its own with just about any brand.…
mix1 Beverage Company, marketer of all natural nutritional shakes welcomes two new flavors to the family, mix1 90-calorie Lean Performance Chocolate and Vanilla. These milk based products feature a macronutrient mix of 9 grams of protein, 3 grams of fiber and natural antioxidant power.…
HiBall Energy has gone through several iterations over the years, but their latest one, which puts the product in very clean looking cold-activated cans, is their best yet. The product looks and feels like a mature product, while offering something inside the can (unsweetened energy) that is extremely enjoyable and has nice point of differentiation.…
While new product entries have definitely slowed down, there are still a few brands out there that are trying to come up with creative ways to get a piece of the kombucha category. The shot, which is how Karvana (and Celestial Seasonings) are approaching the market, seems like a potentially marketable concept because it addresses one of the biggest issues with kombucha: taste. Less is more and that’s what Karvana is all about.…
Aloic is a new USDA Organic certified aloe vera juice drink that is imported from Korea. It features a sugar flavored formulation that is enhanced with grape flavoring. While the taste is on par with competing products and the USDA Organic seal is definitely a plus, the rest of the brand feels needs to do more if it is going to establish itself with consumers.…
Green Bee is a super premium soda from Maine that is made with honey. Unlike the countless other drinks out there that use honey as a sweetener, you can actually taste the honey in every bottle of Green Bee. Their latest flavor, Ginger Buzz, adds ginger and spice to the mix, which is extremely enjoyable.…
