Tough second quarter for Coca-Cola

Posted: 7/17/2008 10:39 AM  1 Comments |  Email

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The second quarter of 2008 treated Coca-Cola poorly in the U.S., according to statements released Thursday by the beverage giant and its largest bottler.

U.S. volumes remained flat while international volumes rose five percent - lifting the company’s worldwide volume growth to 3 percent – but the company reported a 23 percent drop in profits as it took a one time charge related to bottler Coca Cola Enterprises.

CCE posted a $3.17 billion loss that Chairman and CEO John Brock attributed in a press release to a “significant decline in the North American economy, coupled with unprecedented escalating commodity costs.”

Brock continued, adding that the bottler would raise prices after Labor Day to offset costs, but Morgan Stanley Analyst Bill Pecoriello said The Coca-Cola Company may do the same.

Pecoriello wrote a note to investors that said Coca-Cola is likely to evaluate a hike on concentrate prices to offset volume lost from price increases at the bottler level.

Source: BevNET.com Staff

Yes, raising prices on products is the smart way to go. Independent store owners arent even buying products from their sales reps right now because of the high prices when they can get the product cheaper from Sam's Club, Kroger or Meijer. Each time they raise the prices, number in sales go down in convenience and party stores. It's a viscious cycle and by thinking to raise prices they will offset costs and bring numbers back up, when in actuality they will continue buying from a cheaper source. Live and learn bigwigs, live and learn.

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