Clearly Canadian Enhances Packaging for its Sparkling Flavoured Water Line

Clearly Canadian's revamped packaging and new lemonade flavor

VANCOUVER, British Columbia–(BUSINESS WIRE) Clearly Canadian Beverage Corporation (OTCBB: CCBC – News; TSX: CLV) has unveiled a further evolution of the popular 14 oz. package for Clearly Canadian sparkling flavoured water. In addition to the stylish new look for the Clearly Canadian brand, the Company also announces the introduction of new Clearly Canadian Lemonade, the newest flavour extension to the Clearly Canadian line-up.

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The new Clearly Canadian labels feature vivid colours in abstract patterns. Each Clearly Canadian flavour has a label that is colour coded to depict the product’s refreshing natural flavour inside. The ultra modern label designs are printed on shrink sleeve material that further enhances the brand’s award winning package design.

“After the successful redesign of our Clearly Canadian packaging in 2000, the new graphic designs reinforce our strong brand presence and enhance the original design concept for the 14 oz. bottle. Our innovative new Clearly Canadian Lemonade showcases this new design and offers consumers less carbonation than our other Clearly Canadian sparkling flavoured waters and contains real juice. Clearly Canadian Lemonade adds to the premium flavour experience that our consumers have come to associate with Clearly Canadian,” said Jonathan Cronin, VP of Marketing.

New Clearly Canadian Lemonade is a lightly sparkling lemon and ginger beverage, packaged in a proprietary 14 oz. glass bottle. The bright yellow Clearly Canadian Lemonade label features a blue geometrical graphic design that combines opaque and translucent coloured windows allowing you to see the product inside the bottle.

Clearly Canadian’s enhanced package will be available in convenience and grocery stores throughout the United States and Canada beginning in July. The new Lemonade flavour extension builds on the success of the Clearly Canadian line, which includes: Cherry, Strawberry-Melon, Blackberry, Raspberry Cream, Peach, Grape, Orange Pineapple and now new Lemonade.

Based in Vancouver, B.C., Clearly Canadian markets premium alternative beverages and products, including Clearly Canadian® sparkling flavored water, Clearly Canadian O+2® and Tre Limone(TM), which are distributed in the United States, Canada and various other countries. Clearly Canadian also holds the exclusive license to manufacture, distribute and sell certain Reebok beverage products in the United States, Canada and the Caribbean. Additional information on Clearly Canadian and CC Beverage may be obtained on the world wide web at www.clearly.ca.

CLEARLY CANADIAN BEVERAGE CORPORATION is the registered holder of various trademarks, including CLEARLY CANADIAN®. CLEARLY CANADIAN BEVERAGE CORPORATION, and its wholly owned subsidiaries, manufacture, distribute and market CLEARLY CANADIAN®, CANADIAN O+2®, TRE LIMONE(TM) and certain Reebok beverage products. Reebok is the registered trademark of Reebok International Ltd. and its affiliated companies.

Contact:
Clearly Canadian Beverage Corporation
Kelly Lendvoy, 800/663-5658 (USA) or 800/663-0227 (Canada)
Email: klendvoy@clearly.ca
Website: www.clearly.ca