@@img1 (Preston, WA – February 3, 2002) – TalkingRain Beverage Company has added a new Sparkling line of Diet ICE to its top selling beverage line of Diet ICE Botanicals, Vice President of Marketing Nina Morrison announced today. The products come in four flavors — Black Raspberry, Orange Mango, Pink Grapefruit, and Harvest Peach. These are lightly carbonated beverages comprised of spring water with juice and sweetened with Splenda® with no sodium or caffeine. Sparkling Diet ICE offers 100% of the recommended daily allowance of Vitamins C and E and delivers only six calories and two grams of carbohydrate per eight ounce serving.
The new Sparkling line is packaged in a new patented grip bottle that holds the carbonation. Morrison anticipates that the new line will bring 25% growth in overall sales within club stores and a 15-20% increase in company sales overall. The Diet ICE Botanical product line debuted in 1998 and contributes significantly to the company’s estimated $25 million in annual sales.
The Diet ICE Botanical product line has won particular favor among diabetics and calorie conscious consumers,” Morrison said. “We anticipate that our new line of Sparkling Diet ICE — with its fruity, lightly carbonated, and refreshing flavor variety — will enjoy similar appeal among these audiences and others that have a need for natural, fruity flavors without added calories. We believe – and our taste tests confirm – that the light carbonation enhances the flavor of each Sparkling Diet ICE beverage.”
“In letters, emails, and calls to our offices, consumers report that Diet ICE Botanicals help them overcome their addictions to sugar-laden soft drinks,” Morrison said, “Diabetics indicate that the line helps them manage their special dietary requirements with beverages that taste great. Others say the product helps them manage or lose weight. We know we have a winning product line, and we are pleased to offer a line extension through our new array of Sparkling Diet ICE flavors.”
Consumers can buy the product at Costco Wholesale Stores throughout the Northwest, Texas, and Southern California. In fact, a portion of product sales through March will be donated to the United Way Community Safety Net in a nationwide cause-related marketing effort between TalkingRain Beverage Company and Costco Wholesale Stores. Together with its other beverages, TalkingRain expects to raise $60,000 for the United Way during the January – March 2003 time period. Over the prior three years, this promotion has generated over $100,000 for United Way chapters across the U.S.
TalkingRain Beverage Company is the Pacific Northwest’s number one manufacturer of water and natural beverages. For additional information about new Sparkling Diet ICE and the company’s other products, visit www.talkingrain.com. For information about distribution opportunities, email Talk2Rain@talkingrain.com. Founded in 1987, TalkingRain Beverage Company is headquartered in Preston, Washington. The company’s bottling plant employs 60 people that produce TalkingRain Mountain Spring Water and Flavored Sparkling Waters, Diet Ice Botanical Fruits and Teas, Airwater Oxygenated Water, VitaRain — vitamin and mineral enhanced waters with real fruit juice, and new Sparkling Diet ICE. Talking Rain is a community-oriented company that donates product to over 400 events each year and supports a variety of causes, including Special Olympics and United Way.
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Nancy S. Juetten
Creative Marketing Solutions