SARATOGA SPRING WATER INTRODUCES 130th ANNIVERSARY EDITION GLASS BOTTLES

@@img1 Saratoga Spring Water — the nation’s oldest spring water company — is introducing two new 130th anniversary edition glass bottles to celebrate its establishment in 1872-73.

The decorative cobalt blue glass bottles pay tribute to Saratoga’s rich history with two motifs, one illustrating a horse-drawn Saratoga Spring Water delivery wagon from the turn of the century; a second depicting a jazz band, testament to Saratoga’s annual jazz festivals and summer fun.

“We are proud of Saratoga Spring Water’s rich tradition, and its longevity is testament to its consistent high quality and extraordinary taste,” says Saratoga Spring Water President Adam Madkour. “These new designs are intended to generate the vibrancy and excitement of an earlier age and today.”

The Saratoga Spring Water Co. was established in Saratoga Springs, NY by a group of investors hoping to profit from the area’s highly renowned glacial spring waters. Drilling began in 1872, but bottling and distribution to the public did not begin until 1873, hence the 1872-73 anniversary date.

“The commemorative glass bottles capture the essence of Saratoga’s Spring Water’s heritage and vibrancy,” Madkour said. “The Jazz Age motif evokes the excitement of the Saratoga Racetrack, our annual jazz festival and our storied nightlife. The horse-drawn wagon connotes an earlier, more innocent time.”

Madkour says the decorative, cobalt-blue glass bottles, in spring and sparkling water, have been exceptionally well received by the public and upscale restaurant and tavern owners. Saratoga will produce the commemorative bottles throughout 2003.

In addition to its ornate glass bottles, Saratoga continues to market its natural spring and sparkling water in plastic PET bottles, and fruit-flavored “Splash” varieties.

“Our brand name recognition and reputation for excellence have allowed us to continue to do what we do best; produce pure, natural spring water. It’s easy to see why, compared to Saratoga, everything else is just water, ” Madkour concluded.

Contact: Tim Cronin (518) 458-1600
Adam Madkour (518) 584-6363