MONSTER GARAGE AND JONES SODA CO. TEAM UP TO CREATE A ONE-OF-A-KIND SKATE RAMP

Seattle, WA, U.S.A. – Jones Soda Co. (the “Company” or “Jones Soda”), today announced that the Company’s original marketing recreational vehicle will be featured on Discovery Channel’s top rated show – Monster Garage. The Jones Soda RV/Skate Ramp (Episode #18) has been scheduled on the Discovery Channel for April 14, 2003 at 8:00 pm with repeats at 11:00 pm that night, April 19th (9:00 pm and 12:00 am), and April 20th at 1:00 pm (all times ET/PT).

In each Monster Garage episode, custom motorcycle-maker Jesse James leads a team of real-world designers, artists, mechanics, and engineers to remake an everyday vehicle into an extraordinary machine capable of competing against its real word counterpart, regardless if it’s a garbage truck, pontoon boat, or even a hot air balloon. In this episode, Rick Thorne (Jones Soda Pro-BMX athlete) and Tony Hawk (Professional Skateboarder) assisted with the design process, morphing the 29-foot long RV into a one of a kind mobile skate ramp. Both Rick and Tony have spent months in the Jones RV, traveling the country and performing demos for tours like the Birdhouse/Jones Soda Co. tour in 1996 and the Jones Soda WhoopAss Tour in 1999.

Peter van Stolk, C.E.O. of Jones Soda Co. states, “As a fan of Monster Garage and Jesse James, Jones Soda Co. is thrilled that our first RV which is synonymous with our brand is being turned into a skate ramp on the show. We have always been proud to be associated with the action sports industry and there is no better way than to have Tony Hawk and Rick Thorne involved in this project. With the memories that these riders share for this RV, there could be no better fitting tribute than to have their millions of fans witness the transformation of our brand icon on Monster Garage.”

Headquartered in Seattle, Washington, Jones Soda Co., sells its Jones Soda products through its distribution network in select markets across North America. A leader in the premium soda category, Jones is known for its innovative labeling technique that incorporates always-changing photos sent in from its consumers. Jones Soda is sold through traditional beverage retailers and everywhere you’d never expect to find a soda.