Richmond, VA – In a category long dominated by industry giants Coke (Coke, Minute Maid, Sprite, Dasani), Pepsi (Pepsi, Tropicana, Mt. Dew, Slice, Gatorade, SoBe, Sierra Mist), and Cadburry Schweppes (Snapple, Mistic, Stewarts, Yoo-Hoo, Orangina) a new healthy, alternative beverage category has emerged and rapidly is moving off the shelves of stores nationwide.
According to SPINSscan, the health food channel’s premier source for sales data, The Switch, a 100% Juice that is 100% Carbonated. is the fastest growing single serve beverage in the natural channel. SPINScan noted that The Switch’s unit sales grew 1,321 percent over the past 52 weeks, 233 percent over the past 12 weeks, and 167 percent over the past four weeks.
“While certainly exciting for The Switch Beverage Company, the statistics only support the growing trend of consumers replacing junk food and beverage choices with natural, healthy alternatives,” said Bill Hargis, co-founder of The Switch. “Consumers more than ever are paying attention to what’s inside the food and beverage choices they make, and they are rejecting brands that offer weird ingredients you can’t pronounce, the natural-sounding drinks that have artificial colors and flavors, and the drinks that claim to be juice that are only six percent juice.”
The Switch is 100% Juice, 100% Carbonated. The beverage includes no added sugar (or as some other beverages companies call it on their list of ingredients: corn syrup, high fructose corn syrup or medium invert). There are no artificial flavors, colors and preservatives.
“You won’t find any mystery ingredients that you can not pronounce or spell,” said Hargis. “The Switch will never insinuate that it’ll make you sexier, grow your hair back, lose weight or anything else. It tastes great, and it is good for you. It’s that simple.””
The Switch Beverage Company was founded in Richmond, VA in 2000. For additional information log on to www.getoffthehype.com.