All Sport Signs Sports Nutrition All-Star & Launches New Web Site

ATLANTA, March 17, 2003 – All Sport Body Quencher® announced today that sports nutritionist and author Dr. Kristine Clark has signed on to be the national spokesperson for the brand, offering expert advice in the “Health Zone” section of the new All Sport Web site, which launched today at
Dr. Clark is Director of Sports Nutrition at Penn State University, where she counsels more than 1,000 varsity athletes from 29 teams and advises head coaches, team physicians, athletic trainers and athletic administration on policies regarding fitness and sports nutrition. Since 1999, she also has been a member of the Sports Medicine Advisory Board of the United States Olympic Committee.
As spokesperson for All Sport, Dr. Clark will advise the company on new product development, helping to maximize the drink’s ability to fuel better performance. She also will share her expertise with the public in the “Health Zone,” a special sports-nutrition section of the new All Sport Web site.
“One of the most common mistakes I see in both athletes and non-athletes alike is a lack of proper hydration,” says Dr. Clark. “Since a lot of people prefer flavored drinks to water, sports drinks tend to encourage more fluid intake. Another advantage of sports drinks is that they replenish carbohydrate stores for endurance, and All Sport in particular has a high B-vitamin content, which helps the body convert those carbohydrates to energy.”
In addition to the Health Zone, the new All Sport Web site includes information on All Sport’s sponsorships of the United States Postal Service Pro Cycling Team and the annual Pro Cycling Tour, a press room with the latest All Sport news, and detailed nutritional information on All Sport, including how it stacks up against other sports drinks.
Through the new Web site and with Dr. Clark’s help, the Atlanta-based Monarch Beverage Company, which markets the brand, aims to reach more nutrition-conscious consumers. This month, the sports drink will appear on store shelves nationwide in a first-of-its-kind insulated bottle, called the “Chill-In” bottle.
“The Chill-In bottle keeps drinks cold longer, which is very important to people who need to replenish lost fluids as fast as possible during vigorous exercise or competition,” explains Dr. Clark. “Because the body absorbs colder fluids faster than warm fluids, the Chill-In bottle – by delivering a cooler drink when it’s needed – helps speed that absorption for better endurance. With warmer weather approaching, exercisers will sweat more, so having a cold sports drink available to quickly replenish lost fluids becomes even more important.”

About All Sport
In April 2002 All Sport was relaunched in the United States and Canada after The Monarch Beverage Company acquired the brand from PepsiCo, and is available in eight flavors, including Powerplay Punch(tm), Citrus Slam(tm), Breakaway Berry(tm), Blue Raz Ice(tm), Lemon-Lime, Orange, Fruit Punch and Grape. All Sport is the only leading sports beverage with 10 percent of the recommended daily value of vitamins C, B6 and B12.

About The Monarch Beverage Company
The Monarch Beverage Company is a diversified, international beverage company based in Atlanta. The company produces a full range of Carbonated, New Age and Ready-To-Drink products in 35 countries and some of the largest markets in the world, including the United States, Latin America, Asia, Africa and Europe. Monarch subsidiaries are located in Mexico, Brazil, China, France, Ivory Coast, Singapore and South Africa. For more information, visit the company’s Web site at or call 800-241-3732.

Trudy Kremer or Randall Kirsch
Jackson Spalding
(404) 724-2518/(404) 724-2516