The Switch Beverage Company Expands Reach to National Health Food Channel and Direct Store Channels in Core Markets

Richmond, VA (April 22, 2003) – The Switch Beverage Company, makers of a 100 percent juice that is 100 percent carbonated, today announced that it has national reach in the natural food channel and expanded reach to direct store channels in core markets thanks to significant broker and distributor deals.

The Switch has successfully aligned with seven natural food channel brokers that provide the company’s 100 percent carbonated juice with national coverage and soon will enable national natural food store distribution in all 50 states and Puerto Rico. Additionally, The Switch has appointed six direct store door distributors in the Northeast, the Midwest, the Mid-Atlantic and Southern California.

“We are very excited to add these new partners to the team,” said Bill Hargis, co-founder, President and CEO of The Switch Beverage Company. “They will help The Switch grow sales in the natural food and health channels, in which The Switch maintains a strong following. Additionally, our partners will help us introduce The Switch into new markets and hopefully create new evangelists for our product.”

The Switch has appointed the RJ Group as a Master Natural Food Channel Broker, Riverdale, New Jersey; Tozzi and Associates to cover the Northeast and New England regions; Specialty Partners for the Southeast, West and Pacific Northwest regions; Rocky Mountain Presence for the Rocky Mountain region; Presence Southwest for the Southwest region; and Dynamic Presence for the Central and Mid-West regions.

Mike Robinson, Vice President of Brokerage Operations for Specialty Partners said, “The Switch is a great addition to our entire portfolio, and we’re excited to represent it. Consumers and retailers continue to accept it nationally because it’s 100 percent carbonated juice that tastes like a soda. People are always looking for quality, healthy, all natural beverages.”

According to SPINSscan, the health food channel’s premier source for sales data, The Switch, a 100% Juice that is 100% Carbonated, is the fastest growing single serve beverage in the natural channel.

The Switch also has appointed several direct store door distributors in the core markets, including: Coca Cola Bottling/5 Star Vending in Bemidji, Minn.; Snapple of Northern New Jersey, North Bergen, New Jersey; West Street Beverages in New York City; Wine Marketing in R.I.; Jordanos in Santa Barbara, San Luis Obispo and Ventura, Calif.; Atlantic Beverages in Maryland, District of Columbia and Northern Virginia.

“The Switch is a truly innovative, unique and great product”, states Dave Beaupre Vice President at Coca Cola Bottling/5 Star Vending, “and continues to exceed our expectations.”

The Switch is 100% Juice, 100% Carbonated. The beverage includes no added sugar (or as some other beverages companies call it on their list of ingredients: corn syrup, high fructose corn syrup or medium invert). There are no artificial flavors, colors and preservatives.

“You won’t find any mystery ingredients that you can not pronounce or spell,” said Hargis. “The Switch will never insinuate that it’ll make you sexier, grow your hair back, help you lose weight or anything else. It tastes great, and it is good for you. It’s that simple.””

The Switch Beverage Company was founded in Richmond, VA in 2000. For additional information log on to

For more information contact:
Bill Sipper
804-675-4156 x 356