Jones Soda Co. Announces New York Distribution

SEATTLE–(BUSINESS WIRE)–April 25, 2003–Jones Soda Co. (OTC:JSDA – News; TSX-V:JSD – News; the “Company” or “Jones Soda”), is pleased to announce that it has signed a distribution agreement with Big Geyser for distribution of the Jones Soda brand in and around New York City.
Big Geyser is the largest independent non-alcoholic distributor in the New York metropolitan market. Big Geyser distributes through its network of approximately 100 distributor and internal sales representatives to an account base in excess of 20,000. The territory covered by Big Geyser includes the five boroughs of New York City (Manhattan, Brooklyn, Queens, Bronx and Staten Island) and Nassau and Suffolk. Big Geyser successfully distributes other brands, including Mistic, Nantucket Nectars, Vitamin Water, Crystal Geyser, V8 Splash as well as several others.

Peter van Stolk, President & C.E.O., states, “Big Geyser has a proven history of building brands in the New York market. This distributor is made up of quality people who understand the unique dynamics that the New York market has. Everyone at Jones Soda Co. is excited and honored to have secured Big Geyser as our New York distributor.”

Headquartered in Seattle, Washington, Jones Soda Co., markets and sells its Jones Soda, Jones Naturals, Jones Energy and Whoopass brands through its distribution network in select markets across North America. A leader in the premium soda category, Jones is known for its innovative labeling technique that incorporates always-changing photos sent in from its consumers. Jones Soda products are sold through traditional beverage retailers and everywhere you’d never expect to find a soda.

Statements in this press release, and elsewhere that look forward in time or include anything other than historical information involve risks and uncertainties that may affect the Company’s actual results of operations. Statements contained in this release regarding the Company’s anticipated future results of operations, increased consumer awareness and acceptance of the Company’s products, product placement and market penetration, anticipated results of changes to management team, and on the Company’s ability to expand the Jones Soda, Jones Naturals, Jones Energy and Whoopass brands are “forward-looking statements” as the phrase is defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements by the Company are subject to certain risks, including future demand for Jones Soda products, the Company’s ability to maintain and expand its distributor network, the Company’s success in introducing new products to the market and the market’s acceptance of those products, the ability of its distributors to increase product sales, competition from other businesses providing similar products and the Company’s ability to successfully execute its business strategy. These risks and uncertainties, as well as other risks that are relevant to the Company’s business and results of operations, are discussed in more detail in the Company’s periodic reports filed with the Securities and Exchange Commission under the Securities Exchange Act of 1934, as amended, including the Company’s Annual Report on Form 10-KSB for the 2001 fiscal year.

The Toronto Venture Exchange has not reviewed and does not accept responsibility for the adequacy of the content of the information herein.

Contact:
Jones Soda Co.
Jennifer Cue, 206/624-3357
jencue@jonessoda.com