MATTEL, INC. AND JONES SODA CO. SIGN PROMOTION AGREEMENT

Seattle, WA, U.S.A. – Jones Soda Co. (the “Company” or “Jones Soda”), today announced that it has signed an agreement with Mattel, Inc. to create an exclusive promotional item that will include the Jones Soda and Hot Wheels® brands.

Both Mattel, Inc. and Jones Soda Co. will together create a specially designed promotional package which will include a limited edition Hot Wheels® Jones Soda Orange R.V. as well as Hot WheelsT-themed Jones Soda. Jones Soda Co. and Mattel’s Hot Wheels® will be producing a limited edition combo pack in honor of the 35th anniversary of Hot Wheels® cars, and the end of an era for the iconic Jones Soda Orange R.V. The real Jones Soda Orange R.V. was retired in 2002 and turned into the world’s first mobile skate ramp in early 2003. This combination pack will only be available for sale on the Jones Soda website at www.jonessodastore.com in the summer of 2003.

Peter van Stolk, C.E.O. of Jones Soda Co., states, “We at Jones Soda Co. are very pleased and proud to be associated with a brand as strong as Hot Wheels®. Hot Wheels® resonates with consumers of all ages. The emotional connection that Hot Wheels® cars have created with consumers over the past 35 years is truly unique. The emotional connection that Jones Soda has created with our consumer base truly creates a unique promotional opportunity for both companies.”

Headquartered in Seattle, Washington, Jones Soda Co. sells its Jones Soda products through its distribution network in select markets across North America. A leader in the premium soda category, Jones is known for its innovative labeling technique that incorporates always-changing photos sent in from its consumers. Jones Soda is sold through traditional beverage retailers and everywhere you’d never expect to find a soda.

Statements in this press release, and elsewhere that look forward in time or include anything other than historical information involve risks and uncertainties that may affect the Company’s actual results of operations. Statements contained in this release regarding potential future opportunities from the myjones.com website, the Company’s anticipated future results of operations, and the Company’s ability to expand the Jones Soda, Jones Naturals, Jones Energy and Whoopass brands are “forward-looking statements” as the phrase is defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements by the Company are subject to certain risks, including future demand for Jones Soda products, the Company’s ability to maintain and expand its distributor network, the ability of its distributors to increase product sales, competition from other businesses providing similar products and the Company’s ability to successfully execute its business strategy. These risks and uncertainties, as well as other risks that are relevant to the Company’s business and results of operations, are discussed in more detail in the Company’s periodic reports filed with the Securities and Exchange Commission under the Securities Exchange Act of 1934, as amended, including the Company’s Annual Report on Form 10-KSB for the 2001 fiscal year.

HOT WHEELS® and associated trademarks are owned by Mattel, Inc.

For further information on Jones Soda Co., contact:

Jennifer Cue, Jones Soda Co.
(206) 624-3357 or jencue@jonessoda.com

For further information on Mattel’s Hot Wheels® brand, contact:
Sara Rosales, Mattel, Inc.
(310) 252-3921
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